Developer membuat URL Google Play, yang mencakup bagian pemasaran
informasi atribusi dan link ke listingan Google Play Store game
halaman, dan menggunakannya dalam iklan di web atau GPG yang ada di PC
game. Token akan tampak seperti berikut:
Dalam contoh ini,
utm_source%3Dsearch%26utm_medium%3Dcpc%26utm_campaign%3Dsummerpromo
sesuai dengan string yang dibuat oleh developer untuk atribusi
pemasaran, dan setelah penginstalan game, diteruskan melalui kolom
perujuk ke klien game.
Saat pengguna PC mengklik iklan yang memiliki link ini, mereka akan diarahkan ke
halaman listingan game Anda di web Google Play
UI, yang memberi pengguna opsi untuk
Instal di Windows.
Mengklik Instal di Windows akan meminta pengguna untuk membuka atau mendownload
klien Google Play Game di PC.
Jika pengguna sudah menginstal klien, mengklik Buka akan meluncurkan
halaman detail game di Google Play Game di PC dan otomatis memulai
proses penginstalan.
Jika pengguna belum menginstal Google Play Game di PC, mengklik
Download akan memulai download penginstal platform, dan setelah
penginstalan dan penyiapan Google Play Game di PC berhasil, game
akan otomatis mulai diinstal.
Ini adalah alur yang sama terlepas dari apakah pengguna mengklik iklan dari web atau tidak
browser, atau jika berada dalam game GPG di PC lain. Untuk yang terakhir,
klien Google Play Game di PC akan meluncurkan browser dengan halaman listingan
game di UI web Google Play Store untuk memulai alur download.
Setelah berhasil menginstal dan meluncurkan, developer dapat mengambil perujuk
detail dalam game menggunakan library Google Play Install Referrer.
Konten dan contoh kode di halaman ini tunduk kepada lisensi yang dijelaskan dalam Lisensi Konten. Java dan OpenJDK adalah merek dagang atau merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-07-27 UTC.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-07-27 UTC."],[],[],null,["# User Acquisition for Google Play Games on PC\n\nWith Google Play Games on PC, developers can run User Acquisition (UA) campaigns\nsimilar to how they do so with mobile Android phones today using the [Google\nPlay Install Referrer library](/google/play/installreferrer) and linking to the\n[Google Play Store\nlisting](/distribute/marketing-tools/linking-to-google-play#OpeningDetails).\n\nAs a sample scenario:\n\n1. The developer generates a Google Play URL, which includes marketing\n attribution information and links to the game's Google Play Store listing\n page, and uses it in an advertisement on the web or in an existing GPG on PC\n game. It could look something like this:\n\n https://play.google.com/store/apps/details?id=com.sample.package&referrer=utm_source%3Dsearch%26utm_medium%3Dcpc%26utm_campaign%3Dsummerpromo\n\n In this example\n `utm_source%3Dsearch%26utm_medium%3Dcpc%26utm_campaign%3Dsummerpromo`\n corresponds to the string created by the developer for marketing\n attribution, and upon game installation is passed through the *referrer*\n field to the game client.\n | **Note:** The referrer string must be URL encoded, 512 characters or less, and included in the referrer query parameter of the Google Play URL.\n2. When a PC user clicks on an ad with this link, they are redirected to the\n game's listing page on the [Google Play web\n UI](https://play.google.com/store/games), which gives the user the option to\n *Install on Windows*.\n\n Clicking *Install on Windows* prompts the user to either open or download\n the Google Play Games on PC client.\n\n If the user already has the client installed, then clicking *Open* launches\n the game's detail page on Google Play Games on PC and automatically start\n the installation process.\n | **Note:** Depending on the browser, the user may need to accept a permission to allow the browser to open links within the Google Play Games on PC client\n\n If the user does not have Google Play Games on PC installed then clicking\n *Download* initiated the download of the platform installer, and upon a\n successful installation and setup of Google Play Games on PC, the game\n automatically starts installing.\n\n This is the same flow regardless if the user clicks the ad from the web\n browser, or if it's within another GPG on PC game. For the latter, the\n Google Play Games on PC client launches a browser with the game's listing\n page on the Google Play Store web UI to initiate the download flow.\n3. Upon successful install and launch, the developer can retrieve referrer\n details within the game using the Google Play Install Referrer library.\n\n| **Note:** After a user initiates an install through the Google Play web UI, the GPG on PC client will retain the referrer until the game is successfully installed (up to 28 days after the install was originally initiated). After a successful game install, the referrer details will be maintained on the client for 90 days, as is [standard for the Play Referrer\n| API](/google/play/installreferrer/igetinstallreferrerservice). As such, the referrer may be retained for at most 118 days."]]
