Privacy Sandbox on Android
The Privacy Sandbox on Android aims to develop new technologies that improve user privacy and enable effective, personalized advertising experiences for mobile apps. We welcome industry feedback on the design proposals, and encourage testing as both Developer Preview and Beta releases become available.
Build new technology to keep user information private
People should be able to enjoy their app experience without worrying what personal information is collected, and by whom. The Privacy Sandbox on Android aims to build solutions that do not rely upon current tracking mechanisms, and block covert tracking techniques, such as fingerprinting.
Enable publishers and developers to keep online content free
Publishers and developers need innovative, privacy-preserving alternatives for their key business needs, including serving relevant ads, in order to continue providing free experiences for billions of people around the world.
Collaborate with the industry to build new app privacy standards
Android has a long history of open source collaboration. We invite the entire ecosystem to be involved and contribute to the development of better user privacy standards for apps.
Privacy Sandbox on Android offers two programs to help ad tech platforms and app developers design, test, and prepare for future production rollouts to users.
Use the Developer Preview program to conduct initial testing of proposed APIs, evaluate how to integrate them with your solutions, and provide feedback. We’ll introduce new APIs and features in this program over time and promote stabilized APIs to the Beta program.
Use the Beta program to integrate your solutions with stable APIs for production testing on a limited number of Android 13 devices, which will increase over time. The Beta release is delivered via the Ad Services Extensions 4 release, a new mechanism for delivering production ready features between major Android releases.
Android will introduce new platform features that support mobile advertising while enhancing user privacy. You can review the current proposals for each of these features and provide feedback to help improve them.
Enable interest-based ads personalization without relying on user-level identifiers
A new way to serve customized ads to users based on previous app engagement, without third-party data sharing
Measure ads performance and optimize based on this data, while limiting user-level information sharing
The Privacy Sandbox on Android is a multi-year effort. Please sign up to receive updates on upcoming milestones, including when new features become available for testing.
- Design proposals publicly available for review and feedback. Enrollment open for accessing privacy-preserving APIs.
- January 2023
- Beta program starts for internal developer testing.
- Early 2023
- First stable API release of the privacy-preserving APIs on a small percentage of Android 13 devices.
- Through 2023
- Further iterations of Developer Previews and stable API releases with additional functionality. Expansion to more users and Android devices.
Stay up to date
Learn about the latest developments for the Privacy Sandbox on Android. To learn more about the overall Privacy Sandbox initiative please visit the website below.
Read our blog post that introduces the Privacy Sandbox on Android.
Hear more about the Privacy Sandbox initiative in a fireside chat with project leaders from Chrome and Android
Sign up to receive updates
Sign up to receive regular updates as the project progresses, including notifications of design changes and upcoming developer previews.