Windows에 설치를 클릭하면 사용자에게 열거나 다운로드하라는 메시지가 표시됩니다.
Google Play 게임즈 클라이언트입니다.
사용자에게 이미 클라이언트가 설치되어 있으면 열기를 클릭하면 PC용 Google Play 게임즈에서 게임의 세부정보 페이지가 열리고 설치 프로세스가 자동으로 시작됩니다.
사용자에게 PC용 Google Play 게임즈가 설치되어 있지 않은 경우 다운로드를 클릭하면 플랫폼 설치 프로그램 다운로드가 시작되고 PC용 Google Play 게임즈가 설치 및 설정되면 게임 설치가 자동으로 시작됩니다.
사용자가 웹에서 광고를 클릭하는지 여부와 상관없이 동일한 흐름입니다.
또는 다른 PC용 GPG 게임 내에 있는 경우입니다. 후자의 경우 PC용 Google Play 게임즈 클라이언트는 Google Play 스토어 웹 UI의 게임 등록정보 페이지가 있는 브라우저를 실행하여 다운로드 흐름을 시작합니다.
설치 및 실행에 성공하면 개발자는 Google Play 설치 리퍼러 라이브러리를 사용하여 게임 내에서 리퍼러 세부정보를 가져올 수 있습니다.
이 페이지에 나와 있는 콘텐츠와 코드 샘플에는 콘텐츠 라이선스에서 설명하는 라이선스가 적용됩니다. 자바 및 OpenJDK는 Oracle 및 Oracle 계열사의 상표 또는 등록 상표입니다.
최종 업데이트: 2025-07-27(UTC)
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-07-27(UTC)"],[],[],null,["# User Acquisition for Google Play Games on PC\n\nWith Google Play Games on PC, developers can run User Acquisition (UA) campaigns\nsimilar to how they do so with mobile Android phones today using the [Google\nPlay Install Referrer library](/google/play/installreferrer) and linking to the\n[Google Play Store\nlisting](/distribute/marketing-tools/linking-to-google-play#OpeningDetails).\n\nAs a sample scenario:\n\n1. The developer generates a Google Play URL, which includes marketing\n attribution information and links to the game's Google Play Store listing\n page, and uses it in an advertisement on the web or in an existing GPG on PC\n game. It could look something like this:\n\n https://play.google.com/store/apps/details?id=com.sample.package&referrer=utm_source%3Dsearch%26utm_medium%3Dcpc%26utm_campaign%3Dsummerpromo\n\n In this example\n `utm_source%3Dsearch%26utm_medium%3Dcpc%26utm_campaign%3Dsummerpromo`\n corresponds to the string created by the developer for marketing\n attribution, and upon game installation is passed through the *referrer*\n field to the game client.\n | **Note:** The referrer string must be URL encoded, 512 characters or less, and included in the referrer query parameter of the Google Play URL.\n2. When a PC user clicks on an ad with this link, they are redirected to the\n game's listing page on the [Google Play web\n UI](https://play.google.com/store/games), which gives the user the option to\n *Install on Windows*.\n\n Clicking *Install on Windows* prompts the user to either open or download\n the Google Play Games on PC client.\n\n If the user already has the client installed, then clicking *Open* launches\n the game's detail page on Google Play Games on PC and automatically start\n the installation process.\n | **Note:** Depending on the browser, the user may need to accept a permission to allow the browser to open links within the Google Play Games on PC client\n\n If the user does not have Google Play Games on PC installed then clicking\n *Download* initiated the download of the platform installer, and upon a\n successful installation and setup of Google Play Games on PC, the game\n automatically starts installing.\n\n This is the same flow regardless if the user clicks the ad from the web\n browser, or if it's within another GPG on PC game. For the latter, the\n Google Play Games on PC client launches a browser with the game's listing\n page on the Google Play Store web UI to initiate the download flow.\n3. Upon successful install and launch, the developer can retrieve referrer\n details within the game using the Google Play Install Referrer library.\n\n| **Note:** After a user initiates an install through the Google Play web UI, the GPG on PC client will retain the referrer until the game is successfully installed (up to 28 days after the install was originally initiated). After a successful game install, the referrer details will be maintained on the client for 90 days, as is [standard for the Play Referrer\n| API](/google/play/installreferrer/igetinstallreferrerservice). As such, the referrer may be retained for at most 118 days."]]