El Mundo 利用 Material Design 提高使用者評分和參與度
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背景
El Mundo 是西班牙數一數二的報紙，在自家應用程式中整合了 Material Design 原則，進而提升應用程式在 Google Play 商店的評分，進而提升使用者參與度。
做法
《El Mundo》決定全面重新設計應用程式，提供更優質的使用者體驗，讓讀者更容易與新聞內容互動。藉由實作質感設計指南，該遊戲打造出整個應用程式的外觀和風格一致。
分析使用者評論後，《El Mundo》發現讀者認為自己的應用程式過於複雜且過時。因此，他們決定移除多餘的功能，藉此簡化應用程式的功能。他們也移除了應用程式中與讀者較不相關的部分，例如最新天氣資訊和電影預告片。最後，他們採用了全新的內部開發架構，現在所有應用程式均採用一致的做法。
成果
重新啟動 Material Design 應用程式後，El Mundo 發現每週安裝率提升了 45%。讀者會在應用程式中花更多時間，而應用程式內的平均時間從 1 分鐘增加到 3 分鐘。
此外，新版設計也讓更多讀者對新體驗給予正面評價，將 Google Play 商店中的應用程式評分從 3.1 提升至 3.9，成長了 25.8%。
開始遷移
瞭解如何整合「質感設計」指南，並遵循應用程式的設計原則。
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上次更新時間：2017-03-14 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2017-03-14 (世界標準時間)。"],[],[],null,["# El Mundo improves user ratings and engagement with Material Design\n\nBackground\n----------\n\n\n[El\nMundo](https://play.google.com/store/apps/details?id=com.gi.elmundo.main), one of Spain's largest newspapers, integrated material design\nprinciples into their app, which helped increase their Google Play Store\nrating and improve user engagement.\n\nWhat they did\n-------------\n\n\nEl Mundo decided to completely redesign their app to provide a higher quality\nuser experience, making it easier for their readers to engage with news\ncontent. By implementing material design guidelines, they created a\nconsistent look and feel throughout their app.\n\n\nAfter analyzing user comments, El Mundo discovered that readers considered\ntheir app to be complicated and out-of-date. Therefore, they decided to\nsimplify the app's functionality by removing features that were redundant.\nThey also removed sections of their app that were less relevant to their\nreaders, such as weather updates and movie trailers. Finally, they applied a\nbrand new internal development framework that they now use consistently\nacross all of their apps.\n\nResults\n-------\n\n\nFollowing the re-launch of their material design app, El Mundo saw a\n**45% increase in the weekly install rate**. Readers now spend\nmore time in the app, with the average time spent in-app increasing from one\nto three minutes.\n\n\nAdditionally, this redesign resulted in more readers providing positive\nfeedback around the new experience, increasing the app rating in the Google\nPlay store by 25.8%, from 3.1 to 3.9.\n\nGet started\n-----------\n\n\nLearn how to integrate [Material Design](https://material.google.com) guidelines and follow\n[design\nprinciples](https://design.google.com) for your app."]]
