King 透過 Google Play 免安裝體驗提升玩家開發成效
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
King 是首屈一指的互動式娛樂公司，提供熱門手遊，例如《Candy Crush Saga》、《Fam Heroes Saga》和《Bubble Witch 3 Saga》。King 於 2018 年 3 月導入了 Google Play 免安裝功能，並很期待看到這項潛在影響，包括消除使用者開發障礙、更有效率地指定目標對象，以及提高遊戲交叉宣傳的成效。
為此，他們推出免安裝版本的《Bubble Witch 3 Saga (BW3S)》，只要在 Play 商店資訊中點選「立即試用」按鈕，就能輕鬆暢玩。
具體措施
King 成功在數週內將 BW3S 安裝版本 (約 79 MB) 縮減至約 20 MB，最後移除前五個層級以外的所有層級，移除剪輯的片段、使用更完善的 ProGuard 規則移除未使用的程式碼，以及改善 LLVM 編譯器旗標，並減少支援語言數量，最終縮減為 15 MB 以下。
最後，該團隊設法將遊戲分割成 7 MB 的基本 APK，以程式輔助方式下載其他 8 MB 的遊戲資產，藉此縮減 Google Play 免安裝功能 10 MB 的限制。
成果
自從推出 Google Play 免安裝版本《Bubble Witch 3 Saga》後，來自「Play 商店」詳細資料頁面的點閱次數有所提升。
受到這些成果的鼓勵，King 打算在更多遊戲中導入免安裝應用程式技術，並透過交叉宣傳直接推出免安裝體驗。
執行製作人 David Fernandez Remesal 的評論：
「免安裝遊戲能夠透過自然、交叉宣傳和付費媒體，大幅減少使用者開發的阻礙，讓 Google 王國在眾多遊戲組合的指定目標對像中更有效率且更有效。
這項計畫對日後的多數及現有國王系列 (Candy Crush、Bubble Witch、Fam Heroes、Pt Rescue) 都能受益。」
開始使用
在未來幾個月內，我們將支援遊戲的免安裝應用程式。請按這裡申請參加 Beta 版測試，並瞭解相關消息。
這個頁面中的內容和程式碼範例均受《內容授權》中的授權所規範。Java 與 OpenJDK 是 Oracle 和/或其關係企業的商標或註冊商標。
上次更新時間：2018-03-19 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2018-03-19 (世界標準時間)。"],[],[],null,["# King improves player acquisition with Google Play Instant\n\n[King](https://king.com/) is a leading interactive entertainment company, with popular mobile games such as Candy Crush Saga, Farm Heroes Saga and Bubble Witch 3 Saga. In March 2018, King implemented Google Play Instant and was excited to see the potential impact on removing user acquisition friction, targeting audiences more efficiently, and increasing the effectiveness of game cross-promotion.\n\nThey launched an instant version of Bubble Witch 3 Saga (BW3S), which is easily accessible to play by clicking the \"Try Now\" button on its Play Store listing.\n\n### What they did\n\nKing was able to reduce the \\~79MB installed version of BW3S to under \\~20MB in a couple of weeks, and eventually reduced it to 15MB by stripping out all but the first five levels, removing cut scenes, eliminating unused code with better ProGuard rules, optimizing their LLVM compiler flags, and reducing the number of supported languages.\n\nFinally, the team managed to reduce BW3S under Google Play Instant's 10MB limit by splitting their game into a 7MB base APK, and programmatically downloading the remaining 8MB of gameplay assets after the main menu assets are loaded.\n\n### Results\n\nSince launching their Google Play Instant version of Bubble Witch 3 Saga, click-throughs from the Play Store details page has increased.\n\nEncouraged by these results, King is planning to bring instant app technology to more games, and enabling cross promotions to directly launch instant experiences.\n\nDavid Fernandez Remesal, Executive Producer, commented:\n\n*\"Instant Games will definitely remove friction in user acquisition through organic, cross-promotion and paid media, making King more efficient and effective in targeting audiences for our broad games portfolio.*\n\n*Most of future and current King franchises (Candy Crush, Bubble Witch, Farm Heroes, Pet Rescue) could benefit from this initiative.\"*\n\n### Get started\n\nInstant apps will be broadly available for games in the coming months. [Sign up here](https://docs.google.com/forms/d/e/1FAIpQLSeUodw6iqSKppOtm22vYwCgAnngES9lXV6821UBlF2bM3r-wg/viewform) to apply for the beta and more information as it is available."]]
