Evino 運用「Google Play 免安裝」功能吸引新客戶
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Evino 是巴西的一家創新線上酒商，擁有超過一百萬名應用程式客戶。Evino 應用程式可協助使用者探索各種葡萄酒、取得特價優惠，並將酒窖購買全球最美味的酒類，而且所有設備都能在一到五天內直接送到家門口。
具體措施
Evino 熱衷於為所有人提供經濟實惠的優質葡萄酒，因此迫不及待想嘗試透過 Google Play 免安裝功能，引導新使用者使用這款容易上手的應用程式。免安裝應用程式必須比一般應用程式更小、更輕量，因此必須設法在不影響任何主要功能的情況下簡化結帳程序。
他們的解決方案？將 Google Pay 做為唯一的付款選項，這樣只要按兩下滑鼠，就能輕鬆完成結帳。移除處理信用卡和 Boleto (巴西熱門的付款方式) 所需的部分程式碼，Evino 團隊就可以大幅縮減應用程式大小。
成果
免安裝應用程式的成功案例非常出色。Evino 發現應用程式安裝提示有策略性地放置，不會中斷使用者的結帳流程，因此應用程式的安裝次數提升了 8%。更重要的是，這個應用程式在 Evino 等電子商務網站上
創造出了全新市場藉由讓使用者不用一開始下載就能試用 Evino 應用程式，即可吸引大量的新客戶。事實上，Evino 回報透過免安裝應用程式進行的交易中，有 51% 是初次買家。
Evino 產品長 Luis-Daniel Alegria 表示：「這是我們萬無一例的表現。」「Google Play 免安裝技術協助我們贏得待開發客戶，並帶來新客戶。」恭喜！
開始使用
所有應用程式和遊戲開發人員都可以建構免安裝應用程式。立即開始使用！
這個頁面中的內容和程式碼範例均受《內容授權》中的授權所規範。Java 與 OpenJDK 是 Oracle 和/或其關係企業的商標或註冊商標。
上次更新時間：2019-01-17 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2019-01-17 (世界標準時間)。"],[],[],null,["# Evino attracts new customers with Google Play Instant\n\nWith more than a million app customers, [Evino](https://play.google.com/store/apps/details?id=br.com.evino.android&hl=en_US)\nis an innovative online wine business based in Brazil. The Evino app helps users\ndiscover a wide variety of wines, access special offers, and stock their cellars\nwith some of the greatest wines in the world, all delivered directly to their\ndoorsteps within one to five days.\n\nWhat they did\n-------------\n\nEvino is passionate about making high-quality wine affordable to everyone, so\nthey were eager to try Google Play Instant as a way to introduce new users to\ntheir easy-to-use app. Instant apps need to be smaller and more lightweight than\nregular apps, so the team had to find a way to streamline their checkout process\nwithout impacting any major functionality.\n\nTheir solution? Use Google Pay as the only payment option, resulting in a simple,\ntwo-click checkout. By removing the parts of the code needed for processing\ncredit cards and Boleto (a popular Brazilian payment method), the Evino team was\nable to substantially reduce the size of the app.\n\nResults\n-------\n\nTheir instant app is a big success. Evino saw an 8% increase in app\ninstallations, thanks in part to strategically-placed install prompts that don't\ninterrupt the user's checkout journey. More importantly for an e-commerce site\nlike Evino, the instant app uncorked a whole new market. By allowing users to\ntry the Evino app without having to initially download it, they were able to\nattract a large number of new customers. In fact, Evino reported that 51% of\npurchases made through the instant app were first-time buyers.\n\n\"It's a great figure that we don't have on any other platform,\" said Luis-Daniel\nAlegria, Chief Product Officer at Evino. \"Google Play Instant helps us activate\nleads and bring in new clients.\" Cheers!\n\nGet started\n-----------\n\nAll app and game developers can build instant apps. [Get started today](/topic/google-play-instant/getting-started/first-instant-app)!"]]
