Evino attracts new customers with Google Play Instant
Stay organized with collections
Save and categorize content based on your preferences.
With more than a million app customers, Evino
is an innovative online wine business based in Brazil. The Evino app helps users
discover a wide variety of wines, access special offers, and stock their cellars
with some of the greatest wines in the world, all delivered directly to their
doorsteps within one to five days.
What they did
Evino is passionate about making high-quality wine affordable to everyone, so
they were eager to try Google Play Instant as a way to introduce new users to
their easy-to-use app. Instant apps need to be smaller and more lightweight than
regular apps, so the team had to find a way to streamline their checkout process
without impacting any major functionality.
Their solution? Use Google Pay as the only payment option, resulting in a simple,
two-click checkout. By removing the parts of the code needed for processing
credit cards and Boleto (a popular Brazilian payment method), the Evino team was
able to substantially reduce the size of the app.
Results
Their instant app is a big success. Evino saw an 8% increase in app
installations, thanks in part to strategically-placed install prompts that don't
interrupt the user's checkout journey. More importantly for an e-commerce site
like Evino, the instant app uncorked a whole new market. By allowing users to
try the Evino app without having to initially download it, they were able to
attract a large number of new customers. In fact, Evino reported that 51% of
purchases made through the instant app were first-time buyers.
“It's a great figure that we don't have on any other platform,” said Luis-Daniel
Alegria, Chief Product Officer at Evino. “Google Play Instant helps us activate
leads and bring in new clients.” Cheers!
Get started
All app and game developers can build instant apps. Get started today!
Content and code samples on this page are subject to the licenses described in the Content License. Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.
Last updated 2019-01-17 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2019-01-17 UTC."],[],[],null,["# Evino attracts new customers with Google Play Instant\n\nWith more than a million app customers, [Evino](https://play.google.com/store/apps/details?id=br.com.evino.android&hl=en_US)\nis an innovative online wine business based in Brazil. The Evino app helps users\ndiscover a wide variety of wines, access special offers, and stock their cellars\nwith some of the greatest wines in the world, all delivered directly to their\ndoorsteps within one to five days.\n\nWhat they did\n-------------\n\nEvino is passionate about making high-quality wine affordable to everyone, so\nthey were eager to try Google Play Instant as a way to introduce new users to\ntheir easy-to-use app. Instant apps need to be smaller and more lightweight than\nregular apps, so the team had to find a way to streamline their checkout process\nwithout impacting any major functionality.\n\nTheir solution? Use Google Pay as the only payment option, resulting in a simple,\ntwo-click checkout. By removing the parts of the code needed for processing\ncredit cards and Boleto (a popular Brazilian payment method), the Evino team was\nable to substantially reduce the size of the app.\n\nResults\n-------\n\nTheir instant app is a big success. Evino saw an 8% increase in app\ninstallations, thanks in part to strategically-placed install prompts that don't\ninterrupt the user's checkout journey. More importantly for an e-commerce site\nlike Evino, the instant app uncorked a whole new market. By allowing users to\ntry the Evino app without having to initially download it, they were able to\nattract a large number of new customers. In fact, Evino reported that 51% of\npurchases made through the instant app were first-time buyers.\n\n\"It's a great figure that we don't have on any other platform,\" said Luis-Daniel\nAlegria, Chief Product Officer at Evino. \"Google Play Instant helps us activate\nleads and bring in new clients.\" Cheers!\n\nGet started\n-----------\n\nAll app and game developers can build instant apps. [Get started today](/topic/google-play-instant/getting-started/first-instant-app)!"]]
