Delight Room 透過 Play 管理中心提升了 90% 的美國自然使用者人數
透過集合功能整理內容
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「Delight Room」 是一款鬧鐘應用程式，只能在使用者執行預先選取的活動 (例如拍照、解決數學問題、搖動手機等) 時關閉。
感謝 Room 的產品設計師在 Play 學習中心完成相關課程，包括正式發布前測試報告、商店資訊、使用者開發報告，以及設定封閉測試，而他們也瞭解 Play 管理中心可有效找出及改善應用程式使用者體驗或使用者介面問題。Delight Room 產品設計師也嘗試在推出新的訂閱產品前，充分運用 Play 管理中心的功能，藉此拓展業務。
具體措施
找出設計問題
設計人員可以查看 Play 管理中心的正式發布前測試報告，並根據語言和/或裝置排序無障礙功能問題，藉此進一步瞭解問題所在。這項功能可輕鬆識別及改善有關觸控目標大小和低對比度的問題。此外，在按照主題篩選使用者評論時，他們有效分析問題。
產品最佳化
他們持續進行 A/B 測試，看看使用者需要哪些功能，以及他們購買的產品圖片。他們也運用使用者開發報表，針對要套用測試商店資訊的國家/地區排定優先順序，並設定每個國家/地區的專屬商店資訊。因此，每個國家/地區的新使用者入流量最大。
新產品上市
該團隊運用封閉 Beta 版測試 (CBT) 對新訂閱產品進行可用性測試、市場合適度和品質檢查。大約有 300 名從現行使用者收集的封閉 Beta 版測試人員，在測試期間留存了超過 100 位活躍使用者。這與一般產品的公開測試版 (OBT) 分開進行，因此產品的所有功能都可在發布前進行測試。
成果
根據 Delight Room 的資料，美國的商店資訊訪客 (即自然使用者) 在實驗月份增加了 91%。此外，商店資訊中的安裝率也增加了 26%。
Delight Room 產品設計師 Sona Jang 表示：「身為設計師，我認為開發視覺設計是唯一可以做到的。不過，根據我從 Play 學習中心網站的經驗，我們針對使用者意見回饋進行 A/B 測試和研究，能讓我更深入瞭解產品和使用者。身為設計師，這對設計師成長也很有幫助，因為即使資源不多，封閉測試和正式發布前測試報告仍是開拓新知及取得成果的新途徑。」
開始使用
完成 Play 學習中心課程或學習路徑，充分運用 Play 管理中心功能。
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上次更新時間：2020-09-14 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2020-09-14 (世界標準時間)。"],[],[],null,["# Delight Room increased 90% of its organic US users with Play Console\n\nDelight Room [Alarmy](https://play.google.com/store/apps/details?id=droom.sleepIfUCan) is an alarm app that can be turned off only when the pre-selected activities, such as taking a photo, solving a math problem, shaking phone, etc., are performed by the user.\n\nDelight Room product designers completed courses from Play Academy for pre-launch reporting, store listings, user acquisition reporting and setting closed tests, where they learned that Play Console is an effective tool to find and improve app UX or UI issues. Delight Room product designers also tried to grow the business by making the best use of the Play Console features before launching the new subscription products.\n\nWhat they did\n-------------\n\n### Identifying design issues\n\nThe designers were able to better understand accessibility issues, sorted by language and/or device, by checking the pre-launch report in Play Console. They could easily identify and improve issues regarding touch target size and low contrast. Moreover, they analyzed the issues efficiently when filtering user reviews by topic.\n\n### Product optimization\n\nThey consistently conducted A/B tests to see what features the users needed and what product images the users pursued. They also used user acquisition reports to set priorities among the countries where test store listings would be applied, and tailored store listing information for each country. As a result, the inflow of new users per country was maximized.\n\n### New product launch\n\nUsing closed beta testing (CBT), the team conducted usability testing, market suitability, and quality checks on new subscription products. Approximately 300 closed beta testers were recruited from pre-existing users and retained over 100 active users during the test. This was conducted separately from open beta testing (OBT) for version updates of regular products, so every feature of the products could be tested before release.\n\nResults\n-------\n\nAccording to Delight Room, U.S. store listing information visitors (i.e., organic users) increased by 91% during the month of experiments. In addition, the rate of conversion for installations in store listing information increased by 26%.\n\nDelight Room product designer Sona Jang said, \"I thought that developing visual design was the only thing I could do as a designer. However, as I learned from the Play Academy website, conducting A/B testing and research on user feedback gave me a deeper understanding of the product and users. It was a great chance to grow as a designer especially because closed testing and pre-launch reporting were new routes to gain insight and outcomes even with small resources.\"\n\nGet started\n-----------\n\nComplete a [Play Academy](https://playacademy.exceedlms.com/) course or learning path to get the most out of the Play Console features."]]
