Play Points overview

The Google Play Points program rewards engaged members and benefits developers by increasing user retention and reinvestment. Google Play Points members can exchange accrued points for discounted coupons and in-app products offered as promotions by developers.

Participation in Play Points is available to select developers. To apply, submit the Google Play Points interest form.

Get started

To offer your in-app products as Play Points promotions and ensure the best user experience, you must complete the following tasks:

  1. Create in-app products and Play Points promotions.
  2. Detect and deliver in-app products.
  3. Test in-app products using promo codes.