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Glamour.de Connects Offline and Online Shopping Experiences with Google Play Billing

Background

Glamour is one of the main Condé Nast traditional brands. Every year, Glamour hosts a successful shopping event called GLAMOUR Shopping-Week in Germany, Austria, and Switzerland. This event has always been print-focused, as readers received a shopping card with the magazine to redeem discounts in selected shops, both offline and online, for one week.

In March 2016, Glamour digitized this experience.

What they did

To make the most of GLAMOUR Shopping-Week, Condé Nast relaunched the GLAMOUR app with a more appealing design and an improved user experience:

Results

The offline and online combination resulted in positive engagement both in terms of app installs and sales:

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Find out more about in-app purchases.

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