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What to expect
If you would like to join the developer preview, follow these steps:
Review the requirements on this page to determine if your app(s) meets the
eligibility criteria.
Express interest here. We'll review your app's
eligibility and reply within two weeks.
If you're approved, we'll provide pointers to integration instructions and
connect you to our developer support team.
Once your integration is ready, submit it to our developer support team for
verification.
Once verified, submit your integrated APK to the Play Store.
We'll add your app to the Collections developer preview. Your content will
become available to allow listed members of your team, other members of the
developer preview, Google employees, and a small group of trusted testers.
Finally, we'll add your app to production Collections (and other surfaces as
appropriate). If your app is in an upcoming category, your app will remain in
developer preview until the category launches.
Eligibility
To qualify for the Engage SDK developer preview, your app must meet the
following conditions:
Your Android app must:
Be in good standing on Google Play and in compliance with all of our policies
Be downloaded and/or updated by the Play Store in at least one of the following 13 countries AU, BR, CA, DE, ES, FR, GB, ID, IN, IT, JP, MX, US
Be in a launched category: Media & Entertainment, Books & Reference, Comics & Manga, Music & Audio, Shopping, Food & Drink, Social, Travel, Events
Support for additional categories, like Health & Fitness, are coming soon
Provide browseable content that can be consumed or ordered digitally.
Not be primarily intended for one of the following subcategories: utilities,
tools, controls, logging and tracking, MP3 player / library, pdf & document
reader. For example, a music streaming app is eligible while a headphone
control app is not.
Content and code samples on this page are subject to the licenses described in the Content License. Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.
Last updated 2025-07-21 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-21 UTC."],[],[],null,["# Join the Engage SDK Developer Preview\n\n| **Important:** [Express interest in joining the developer preview by applying here](https://support.google.com/googleplay/contact/Engage_SDK_Developer_Preview).\n\n### What to expect\n\nIf you would like to join the developer preview, follow these steps:\n\n1. Review the requirements on this page to determine if your app(s) meets the eligibility criteria.\n2. Express interest [here](https://support.google.com/googleplay/contact/Engage_SDK_Developer_Preview). We'll review your app's eligibility and reply within two weeks.\n3. If you're approved, we'll provide pointers to integration instructions and connect you to our developer support team.\n4. Once your integration is ready, submit it to our developer support team for verification.\n5. Once verified, submit your integrated APK to the Play Store.\n6. We'll add your app to the Collections developer preview. Your content will become available to allow listed members of your team, other members of the developer preview, Google employees, and a small group of trusted testers.\n7. Finally, we'll add your app to production Collections (and other surfaces as appropriate). If your app is in an upcoming category, your app will remain in developer preview until the category launches.\n\n### Eligibility\n\nTo qualify for the Engage SDK developer preview, your app must meet the\nfollowing conditions:\n\n- Your Android app must:\n - Be in good standing on Google Play and in compliance with all of our policies\n - Be downloaded and/or updated by the Play Store in at least one of the following 13 countries AU, BR, CA, DE, ES, FR, GB, ID, IN, IT, JP, MX, US\n - Be in a launched category: Media \\& Entertainment, Books \\& Reference, Comics \\& Manga, Music \\& Audio, Shopping, Food \\& Drink, Social, Travel, Events\n - Support for additional categories, like Health \\& Fitness, are coming soon\n - Provide browseable content that can be consumed or ordered digitally.\n - Not be primarily intended for one of the following subcategories: utilities, tools, controls, logging and tracking, MP3 player / library, pdf \\& document reader. For example, a music streaming app is eligible while a headphone control app is not.\n - Meet one of the following criteria\n - You are a developer in the [Media Experience Program](https://play.google.com/console/about/programs/mediaprogram/)\n - Your app has at least 100k 28 DAU across the supported 13 countries (AU, BR, CA, DE, ES, FR, GB, ID, IN, IT, JP, MX, US)\n\n### Ongoing requirements\n\nAdditionally, you must continuously comply with the following requirements to\nremain in Collections:\n\n- Your integrated APK must be approved through our verification process, confirming data quality, minimum refresh cadence, valid deep links, etc.\n- You must ensure that all Engage SDK content complies with [Play developer content policies](https://play.google/developer-content-policy/)\n\n| **Note:** Eligibility and ongoing requirements are subject to change and may evolve as we receive additional feedback. We reserve the right to remove any partner from Collections if they don't meet these requirements."]]
