When shrinking your app to fit the size requirements, first try the standard APK size optimization techniques. If you need to shrink the size down further, you might need to rely on cloud delivery of assets. This document describes how to prepare assets for cloud delivery and the support options from various game engines. While the guidance in this document focuses on games, the principles apply to any app that contains large assets.
When thinking about breaking up your app for cloud delivery of assets, consider how you can split your app files into sections based on when they need to be available to the user. This timing tends to fall into the following three categories: needed always, needed at launch, and needed later.
Some assets are difficult to separate into smaller blocks or are required to be bundled in the base APK. Examples include your game code and its library or engine dependencies. While Google Play Core supports app bundles for code, many engines don’t support code downloaded later.
Needed at launch
After the game starts, the user should be able to play immediately. Google Play Instant requires that users can start playing your game in less than 15 seconds over an LTE or 4G connection (see the Google Play Instant checklist). Therefore, limit any secondary download after launch to be only as large as necessary to support the initial experience. For example, a fast-follow download immediately after launch might include the first game level and location assets, or any code required to run the first few minutes of gameplay.
Anything that you can afford to download later, in the background as needed, will fall into this category. This category includes most assets for long-play games. Downloading these assets later will help decrease the size of your app to as small as possible.
Cloud asset delivery is the primary way to enable your game to go beyond the 15 MB limit for Instant play games. Support for downloading assets will vary based on game engine. See the most common cases below, as well as options for hosting assets.
Note that fewer needed-at-launch assets allow the user to get in the game faster, which translates to lower drop-off and better player retention for that first launch.
Play Feature Delivery (through App Bundles)
If you publish your app as an app bundle (which is the preferred method), you
to fetch additional resources beyond the base APK. For your instant app, each
feature module must set
dist:instant="true" in the manifest. The
dist:on-demand property should not be used; it is primarily used for on-demand
modules in installed APKs. Additionally, each feature module must be under
the instant APK limit of 15 MB, regardless of
whether or not the module contains code. Failure to keep each module under this
limit will prevent publishing to alpha or release tracks. Once properly
configured, you can fetch feature modules at runtime
using the PlayCore library.
Cocos has supported cloud delivery of assets since version v2.0.4. Cocos downloads assets on demand, rendering placeholders if assets haven’t been downloaded in time. Cocos generates asset files that must be hosted with some online service as Cocos does not provide one of its own.
Cloud delivery is supported in the
Unity Google Play Instant Plugin
for Unity versions 5.6, 2017.4, or 2018.2. Later versions of Unity offer more
benefits for engine stripping, so they may be beneficial to migrate to in order
to free more space. Unity cloud assets are hosted in
AssetBundle files that
Unity creates for you. Uploading these to a cloud server enables cloud delivery
of assets, as Unity has innate support for
downloading asset bundles.
Whether you use a custom engine or a collection of native libraries, your choice might support cloud downloading of assets out of the box. If you have enough assets that you need to download them off of the cloud, then you'll need to code or integrate a way to download assets on demand for your game. The Firebase Hosting or Firebase Cloud Storage APIs are good places to start. Some engines offer simple HTTPS file fetching that might be enough for your needs as well.
Unless you're using Google Play app bundles to download your assets through Play, you’ll need to host your assets elsewhere. You're free to host them with any service you’d like as long as it has a reasonable global distribution and availability. Google Play Games app users play around the world, so cloud-hosted assets need to be served to them quickly in any location.