Case Study

Kefir is a Russian game developer, known for games like Russian Prison, Metro 2033, Eastern Front and Last Day on Earth. In Last Day on Earth, they focussed on removing normal mobile boundaries for the survival game genre. Through utilizing Android Vitals, open and closed betas and the YouTube gaming community, Kefir have helped set a new standard for the mobile survival game experience and been able to take their game to a global audience.

Case Study

Indie Games Accelerator is a program to help indie game developers from select countries in Asia, Middle East, Africa, and Latin America achieve their full potential on Google Play. Selected participants receive mentorship from top gaming experts at an exclusive, all-expenses-paid bootcamp in Singapore, Google hardware, exclusive event invites and more.

Case Study

Fanatee is a Brazilian game developer and has published games such as Stop and CodyCross. As part of their monetization diversification strategy, they have recently implemented a subscription model.

Case Study

Learn how Ming-Yang Yu, CEO at Rayark - a chinese game developer, has worked with their team to improve their game quality and conversion rates using Google Play Console. Hear how they used testing to reduce crash rates and Android vitals to improve the quality of their games.

Case Study

Android momentum in emerging markets presents an amazing opportunity for game developers to find new users for their games. However, to build successful games in these markets, developers need to be mindful of some best practices. Hear from AppOn Innovate, an Indian game studio, on how they build games for the next billion users.

Learn how Big Fish Games uses open beta and other tools in the Google Play Console to gather player feedback and get their games ready for launch.