Build high-quality apps and games
There are four pillars of Android app quality. High-quality apps and games deliver value to users, are delightful to use, make the most of premium devices, and are designed for safety. Use these guidelines to build great experiences on Android, and increase your chances of being featured on Google Play.
Core value
Apps and games should deliver user value by being useful or fun.
User experience
Apps and games should be delightful to use.
Technical quality
Apps and games should make the most of premium devices.
Privacy and security
Learn to design your apps and games for safety.
Getting featured on Google Play
Great apps deliver unique user value and deliver delightful experiences across all supported form factors. High-quality apps and games are rewarded with increased visibility on Google Play.
| Good | Great | |
|---|---|---|
|
Core value
|
Fun, useful, or both
|
|
|
User experience
|
Easy to use |
Delightful to use
|
|
Technical quality
|
Work well on users' devices |
Make the most of premium devices
|
|
Privacy and security
|
Safe |
Designed for safety
|
| Good | |
|---|---|
|
Core value
|
Fun, useful, or both
|
|
User experience
|
Easy to use |
|
Technical quality
|
Works well on users’ devices |
|
Security and privacy
|
Safe |
| Great | |
|---|---|
|
Core value
|
Fun, useful, or both
|
|
User experience
|
Delightful to use
|
|
Technical quality
|
Make the most of premium devices
|
|
Privacy and security
|
Designed for safety
|
Creating a high-quality store presence
In addition to the four pillars of app quality, Google Play also considers the quality of marketing assets when selecting which apps and games to feature.
Design for different form factors and screen sizes
Non-mobile form factors like tablets, foldables and watches are the fastest growing segment of Android devices, and many Android users now own more than one device. Follow Android guidelines to deliver high-quality user experiences on these devices.
Core
Quality guidelines for apps and games on all form factors.
Large screens and foldables
Quality guidelines for apps and games on tablets, Chromebooks, and foldable devices.
PC (Google Play games only)
Quality guidelines for Google Play Games on PC.
Wear OS
Quality guidelines for Wear apps and watch faces.
Android TV
Quality guidelines for Android TV apps.
Android for Cars
Quality guidelines for Android Auto and Android Automotive OS apps.