下載 LTV 計算工具
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生命週期價值 (LTV) 計算工具可協助您瞭解並規劃是否應就獲客作業投入資金,以及這麼做時,應在獲取付費使用者方面為應用程式或遊戲業務投資多少金額。除了為您提供主要考量因素,這項工具也有助於預測從已開發的使用者身上看到的 LTV,進而判斷在哪方面投資才能達到這樣的回報率,讓您在全盤瞭解的情況下做出決策。
歡迎下載效期價值計算工具,瞭解應用程式或遊戲的效期價值,並聽取應用程式行銷團隊的 Google Ads 專家建議,讓他們協助您找出計算工具中最推薦使用的關鍵數值。
注意:LTV 計算工具可指引您在獲取付費使用者方面做出決策,而模型也會提供多項假設 (不保證或確定能這麼做),包括投資的影響、單次安裝出價、自然衍生結果、付費者比率、參與度和投資組合效果等。
此外,您也必須根據應用程式資料設定估算的買家比率、ARPPU 和每位使用者的廣告收益。
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建立效期價值計算工具
這項操作會在 Google 雲端硬碟中建立效期價值計算工具的副本 (須具備 Google 帳戶)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[],[],null,["# Download the LTV Calculator\n\nThe lifetime value calculator can help you understand and plan\nwhether you should spend money on user acquisition, and if so\nhow much you should invest in paid user acquisition for your app\nor game business. Providing the key factors to consider,\nit also helps inform the decision by predicting the LTV you'll see\nfrom acquired users and therefore what spend is sensible to\nachieve this return.\n\nDownload the LTV calculator to find out about your app or game\nLTV, and opt in to hearing from a Google Ads expert on the app\nmarketing team to get help in determining the best values to use\nin the calculator.\n\n**Note:** The LTV calculator is a guide\nto assist in making decisions about paid user acquisition\nand the model makes various assumptions which aren't guaranteed\nor confirmed in order to do so;\nincluding: impact of investment, CPI, organic spin-offs, payer\nrate, engagement rate, and portfolio effect.\nAdditionally, estimates of buyer rate, ARPPU,\nand advertising revenue per user will need to be set\nbased on your app's data. \n\nDownload\n--------\n\n[Create your LTV calculator](https://docs.google.com/spreadsheets/d/1--ZMIVEcpZ1SAL5tFDKHMQ6DVIX1xDmFbV0WQ0XN_KQ/copy)\n\nThis creates a copy of the LTV calculator in your Google Drive (requires a\n[Google Account](https://support.google.com/accounts/answer/27441))."]]