From PC to mobile: Lessons in expanding to multi-platform gaming
Mobile gaming offers developers of PC and console games a significant opportunity. By going mobile, game developers can expand their player base and drive retention by providing a platform for players to stay engaged while they’re on the move. In this episode, we're joined by Jen Donahoe, Marketing and Growth lead for TeamFight Tactics at Riot Games to discuss the challenges and opportunities they had in taking their games to mobile.
Jen Donahoe’s career sounds like every child’s dream job - making toys and video games for a living. For 23 years, Jen has served as a digital gaming growth marketing leader at industry titans Riot Games, EA, Zynga, and Scopely and led product marketing for toy industry giants Disney, Hasbro, and Mattel. Jen joined Riot two years ago to develop the Growth Product and Marketing efforts for League of Legends, one of the world’s most popular games. In less than a year, Jen established the User Acquisition team and began the mobile marketing platform integration. Most recently, as the Growth and Marketing Lead, Jen launched Riot’s first-ever cross-platform mobile game virtually during the first week of California’s Safer-at-Home orders. During launch week, Teamfight Tactics reached #1 overall app on Google Play and the App Store in Korea and ranked in the top 10 in 30+ countries.