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What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.

Guests

Best selling author of 'Hooked' and 'Indistractable'
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, "The Prophet of Habit-Forming Technology." He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. He is also an active investor in habit-forming technologies.
Chief Strategy Officer and Co-founder, Lifesum
Marcus Gners is the Chief Strategy Officer and Co-founder of Lifesum - a mobile nutrition program that harnesses technology to help users improve their quality of life by eating healthier. Before Lifesum, Marcus served as the VP of Business Development at gaming company Stardoll in both Stockholm and Los Angeles. He was responsible for key business partnerships and global performance marketing, where he successfully grew their global audience by 140 million members in three years. Marcus has held various other positions in technology, journalism and management consulting throughout his career and holds a degree in communication from Berghs SOC and an MBA from the Gothenburg School of Economics, Business and Law.
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