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Building for billions

The pace of smartphone growth around the world is unprecedented, and billions of new users will come from markets that require unique technical and design decisions.

Android and Google Play are great vehicles for tapping that growth, reaching a diverse set of new users as well as improving the experience for existing users.

Designing, locally

The needs and aspirations of the next billion users will encompass unique and novel requirements.

Understand what users expect in these markets and design your app from their perspective.

Design for the widest range of users Make your content locally relevant Translate your app

Grow, globally

Distribute your app on Google Play to reach the largest mobile audience around the world. The Google Play Console helps you meet these users, with powerful tools to help you test & publish your app, grow & engage your audience, and gain insights on your performance.

Follow the localization checklist Optimize your Play listing for new markets Use the Google Play Console to grow your app or game business globally

Building for billions playbook

Learn about the features, tips, and best practices to get your app ready to meet the needs of billions of Android users, globally. This is a companion guide to The Secrets to App Success on Google Play.

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