Skip to content

Most visited

Recently visited


Building for billions

The pace of smartphone growth around the world is unprecedented, and billions of new users will come from markets that require unique technical and design decisions.

Android and Google Play are great vehicles for tapping that growth, reaching a diverse set of new users as well as improving the experience for existing users.

Designing, locally

The needs and aspirations of the next billion users will encompass unique and novel requirements.

Understand what users expect in these markets and design your app from their perspective.

Design for the widest range of users Make your content locally relevant Translate your app

Grow, globally

Distribute your app on Google Play to reach the largest mobile audience around the world. The Google Play Console helps you meet these users, with powerful tools to help you test & publish your app, grow & engage your audience, and gain insights on your performance.

Follow the localization checklist Optimize your Play listing for new markets Use the Google Play Console to grow your app or game business globally

Building for billions playbook

Learn about the features, tips, and best practices to get your app ready to meet the needs of billions of Android users, globally. This is a companion guide to The Secrets to App Success on Google Play.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields


Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (April 2018 — Developer Survey)