Linking to Google Play

Google Play provides several link formats that let you bring users to your products in the way you want, from Android apps, web pages, ads, reviews, articles, social media posts, and more.

The link formats let you link to the following:

Linking to a store listing

Use the format below to deep-link directly to an app's Store listing page, where users can see the app description, screenshots, reviews and more, and then install it.

To create the link, you need to know the app's fully qualified package name, which is declared in the app's manifest file . The package name is also visible in the Google Play Console.

http://play.google.com/store/apps/details?id=<package_name>

Here's an example:

http://play.google.com/store/apps/details?id=com.google.android.apps.maps

For details on how to send the link in an Android app, see Linking from an Android App.

Linking to a developer page

Use the format below to link users to your developer page. On this page you can provide more details about your brand, feature an app, and provide a list of other apps you've published.

To create the link, you need to know your publisher name, which is available from the Play Console.

http://play.google.com/store/dev?id=<developer_id>

Here's an example:

https://play.google.com/store/apps/dev?id=5700313618786177705

For details on how to send the link in an Android app, see Linking from an Android App.

Linking to a search result

Use the format below to link users to a search query result on Google Play. The search result page shows a list of apps (and optionally other content) that match the query, with ratings, badges, and an install button for each.

To create the link, you just need a search query string. If you want the query to search beyond the Google Play app listings, remove the &c=apps part of the link URL.

http://play.google.com/store/search?q=<search_query>&c=apps

Here's an example:

http://play.google.com/store/search?q=maps&c=apps

For details on how to send the link in an Android app, see Linking from an Android App.

Linking to a collection

If your app is featured or appears in one of the Google Play top charts or collections, you can use the format below to link users directly to the collection. The collection shows a ranked list of apps in the collection, with ratings, short descriptions, and an install button.

http://play.google.com/store/apps/collection/<collection_name>

Here's an example:

http://play.google.com/store/apps/collection/topselling_free

For details on how to send the link in an Android app, see Linking from an Android App.

Table 1. Collections on Google Play.

Collection collection_name
Staff Picks (Featured) featured
Top Paid topselling_paid
Top Free topselling_free
Top New Free topselling_new_free
Top New Paid topselling_new_paid
Top Grossing topgrossing
Trending movers_shakers

Linking to Editors' Choice Pages

If your app is featured or appears in articles in Editors' Choice, you can use the format below to link users directly to the Editors’ Choice page.

The URL for the main Editors' Choice page is:

https://play.google.com/store/apps/topic?id=editors_choice

And you can find each page's URL from the Editors' Choice page.

Here are some examples:

Linking from an Android App

There are two general formats for links that are accessible to users on Android devices. The two formats trigger slightly different behaviors on the device:

  • market:// Launches the Play Store app to load the target page.
  • http:// Lets the user choose whether to launch the Play Store app or the browser to handle the request. If the browser handles the request, it loads the target page on the Google Play website.

In general, you should use http:// format for links on web pages and market:// for links in Android apps.

Intent intent = new Intent(Intent.ACTION_VIEW);
intent.setData(Uri.parse("market://details?id=com.example.android"));
startActivity(intent);

Summary of URL formats

The table below provides a summary of the URIs currently supported by the Google Play (both on the web and in an Android application), as discussed in the previous sections.

For this result Web page link Android app link
Show the store listing for a specific app https://play.google.com/store/apps/details?id=<package_name> market://details?id=<package_name>
Show the developer page for a specific publisher https://play.google.com/store/apps/dev?id=<developer_id> market://dev?id=<developer_id>
Show the result of a search query https://play.google.com/store/search?q=<query> market://search?q=<query>
Show an app collection https://play.google.com/store/apps/collection/<collection_name> market://apps/collection/<collection_name>