Download the LTV Calculator
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The lifetime value calculator can help you understand and plan
whether you should spend money on user acquisition, and if so
how much you should invest in paid user acquisition for your app
or game business. Providing the key factors to consider,
it also helps inform the decision by predicting the LTV you'll see
from acquired users and therefore what spend is sensible to
achieve this return.
Download the LTV calculator to find out about your app or game
LTV, and opt in to hearing from a Google Ads expert on the app
marketing team to get help in determining the best values to use
in the calculator.
Note: The LTV calculator is a guide
to assist in making decisions about paid user acquisition
and the model makes various assumptions which aren't guaranteed
or confirmed in order to do so;
including: impact of investment, CPI, organic spin-offs, payer
rate, engagement rate, and portfolio effect.
Additionally, estimates of buyer rate, ARPPU,
and advertising revenue per user will need to be set
based on your app's data.
Download
Create your LTV calculator
This creates a copy of the LTV calculator in your Google Drive (requires a
Google Account).
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],[],null,["# Download the LTV Calculator\n\nThe lifetime value calculator can help you understand and plan\nwhether you should spend money on user acquisition, and if so\nhow much you should invest in paid user acquisition for your app\nor game business. Providing the key factors to consider,\nit also helps inform the decision by predicting the LTV you'll see\nfrom acquired users and therefore what spend is sensible to\nachieve this return.\n\nDownload the LTV calculator to find out about your app or game\nLTV, and opt in to hearing from a Google Ads expert on the app\nmarketing team to get help in determining the best values to use\nin the calculator.\n\n**Note:** The LTV calculator is a guide\nto assist in making decisions about paid user acquisition\nand the model makes various assumptions which aren't guaranteed\nor confirmed in order to do so;\nincluding: impact of investment, CPI, organic spin-offs, payer\nrate, engagement rate, and portfolio effect.\nAdditionally, estimates of buyer rate, ARPPU,\nand advertising revenue per user will need to be set\nbased on your app's data. \n\nDownload\n--------\n\n[Create your LTV calculator](https://docs.google.com/spreadsheets/d/1--ZMIVEcpZ1SAL5tFDKHMQ6DVIX1xDmFbV0WQ0XN_KQ/copy)\n\nThis creates a copy of the LTV calculator in your Google Drive (requires a\n[Google Account](https://support.google.com/accounts/answer/27441))."]]
