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Developer Console

The Google Play Developer Console is your home for publishing operations and tools.

Upload apps, build your product pages, configure prices and distribution, and publish. You can manage all phases of publishing on Google Play through the Developer Console, from any web browser.

Once you've registered and received verification by email, you can sign in to your Google Play Developer Console.

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Publish with confidence

Alpha and beta tests

Distribute your pre-release app to users as an open beta with a one-click, opt-in URL or as a closed beta using an email list, Google Group, or Google+ community. Users can then provide feedback, while not affecting your app’s public reviews and rating. This valuable feedback will help you test features and improve the quality of your app. Learn more.

Cloud Test Lab

Get free automated testing of your app on physical devices covering nearly every brand, model, and version of the devices your users might be using. The lab will help you quickly find compatibility issues you may miss using only your available test devices. Sign-up in the Developer Console to become an early tester before this feature becomes more widely available. Learn more and sign up for updates.

Staged rollouts

Release app updates progressively to an increasing portion of your users and monitor for missed issues. Then take the opportunity to fix problems before all your users are affected. Learn more.

Tip: If you find an issue during a rollout stage you can halt the rollout to further minimize the effect, and then resume rollout once a fix has been made.

Aquire users

AdWords Universal App Campaigns

Easily and conveniently buy AdWords app install ads, across Search (including Play Search), YouTube, AdMob, and the Google Display Network. Simply set a budget and cost per acquisition and Google takes care of the rest. Learn more.

Store Listing Experiments

Test variations of the images and text used to promote and describe your app on your Play store listing. Then when enough data has been collected, choose to make the winning combination visible on Google Play. Learn more.

Tip: You can even try out different orders for your screenshots and other images to discover which grabs users’ attention the best.

User Acquisition performance report

Discover where visitors to your Play Store listing come from, how many go on to install your app, and how many buy your in-app products in the User Acquisition performance report; compare cohorts, examine acquisition channels, and see details of users and buyers. Learn more.

Actionable insights

Player Analytics

With Google Play game services integration, discover more about the behaviour of your game players; how they play and how they buy. Also get help setting and monitoring revenue budgets. Learn more.

Detailed statistics and reports

Get a wide range of reports on the performance of your app and behaviour of users; such as installs, revenue, crashes, and more. Turn on email alerts to be notified of any sudden changes to important stats. Learn more.

Optimization tips

Get tips, based on automatic app scanning, on ways in which you can improve your app, everything from updating old APIs to suggestions for languages you should consider localizing to.

Manage your app

Manage your APKs

Upload and manage your Android application packages (APK) to the Developer Console as drafts or to your Alpha, Beta, or Production channels. Learn more.

Tip: Ensure users get the best possible experience for the smallest app downloads by creating multiple APKs with just the right content for device screen size, hardware features and more.

In-app products and subscriptions

Manage your in-app products and price them for local markets accordingly. Offer weekly, monthly, annual, or seasonal subscriptions and take advantage of features such as grace periods and trials. Learn more.

Pricing and distribution

Control the price of your app for each country you choose to distribute to. Make your app available to new audiences — opt-in to Android Auto, Android TV, and Android Wear, as well as Designed for Families, Google Play for Work, and Google Play for Education. Learn more.

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