Games on Google Play

Improve your current game or get tips and best practices for your next launch on Google Play. The Google Play Console has tools to help you throughout the entire lifecycle of your game. Learn how to test and gather user feedback before you launch, how to monitor and improve the performance of your game and acquisition channels, and more.

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The pre-launch phase is a critical period to test your game, gather user feedback, and monitor technical performance. Learn key steps and tools to help you confidently launch a high quality game on Google Play.

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Set up a developer account, learn policy guidelines, and more with the launch checklist.
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Allow players to get into your game faster, and cut the costs of hosting and delivering game resources.
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Use testing tracks to gather feedback and make improvements to early versions of your app.
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Set your app’s compatible devices in the device catalog.
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Identify and improve early performance issues with pre-launch reports.
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Store listing page

Make a compelling store listing page.
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Create custom store listing pages for specific user groups.
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Overview
Let users try your game before you launch it with Google Play Instant.
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Drive and capture pre-launch demand with pre-registration.
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Determine the right monetization strategy for your game.
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Services
Enable seamless sign-in and multi-device cloud saves with Google Play Games Services.
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Once you’ve launched, learn how to monitor your game’s performance, and how to continue to expand your audience to drive more revenue.

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Monitor your technical performance with Android vitals.

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Measure your game’s performance against custom peer groups.

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Store listing page

Drive installs by optimization of your store listing page.

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Overview

Allow users to try your game before you install it with Google Play Instant.

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Connect with users with responses to ratings and reviews.

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Release app updates with confidence when you use staged rollouts.

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Overview

Find and retain the right people for your game with App campaigns.

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Overview

Drive monetization with buyers in over 190 countries transacting with local forms of payment using Google Play's billing system

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Additional resources
Get the most out of the Google Play Console tools on the Academy for App Success, a free e-learning resource.
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Get Android development tips to help build, optimize, launch, and iterate.
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Learn about programs and opportunities for indie game developers.
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Create great experiences, connect with new players, and scale your business at games.withgoogle.com.
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The latest learning path from Play Academy offers insights to help you maximize your revenue and control your in-game economy.
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