Closed testing

Get early feedback on new features from trusted users, without impacting your public ratings and reviews

Go to Play Console

Easy signup

Once invited, users can install test builds directly from Google Play

Private feedback

Users can leave feedback on Google Play without it being visible to anyone else

Experiment in parallel

Multiple testing tracks allow your teams to experiment on different features at the same time

Best practices

  • To get more targeted feedback, run a closed test with specific users. You can use individual email addresses or Google Groups, or even invite selected pre-registered users to join these tests.

  • Provide a channel for testers to send you feedback. For closed tests, offer testers the ability to provide feedback by email, through a website, or in a message forum.

  • Opt in to the pre-launch report to discover any issues found in your closed testing track

  • Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.

  • Reminder: if you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.

Find out more

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Try Closed testing

Get early feedback on new features from trusted users, without impacting your public ratings and reviews

Go to Play Console