Launch

How to publish, manage, and distribute your app worldwide

Review the checklists to plan your launch

Launch checklist

Follow this checklist to ensure that you take all the steps necessary to launch your app or game successfully.

Localization checklist

Use this checklist to plan the steps you need to take, from development to launch, when adding localizations to your app.

Distribute to the right audiences and form factors

Distribute on the right platforms

Discover the steps required to make sure Google Play publishes your app for the right types of Android device.

Distribute to Android Wear

Learn about developing a Wear app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Distribute to Android TV

Learn about developing a TV app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Distribute to Android Auto

Learn about developing an Auto app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Designed for families

Surface your apps for kids or families to parents through the family discovery experience on Google Play.

Test your app and launch successfully

Use pre-launch and crash reports

Identify layout issues, resolve security vulnerabilities, run diagnostics to help fix crashes, and find other quality issues before launch.

Use closed and open test tracks

Release early versions of your app or game to groups of users you want to involve in closed and open testing.

Test your app in each language

Test localizations thoroughly to catch translation errors and setup issues; involve your local users where possible.

Release updates progressively

Use staged rollouts to catch missed issues and fix them before they affect overall user satisfaction.

Monitor your stats for unexpected changes

Review your app’s stats regularly to understand how it’s performing and check your alerts to spot sudden changes.

Create a compelling store listing

Make your store listing compelling

Use a unique app icon, expressive images, captivating video, and well-crafted full descriptions to grab potential users’ attention.

Design a great feature graphic

Guidelines and best practices for creating a feature graphic that gives your app the most user appeal.