Native Android apps, without the installation
With Google Play Instant, people can use an app or game without installing it first. Increase engagement with your Android app or gain more installs by surfacing your instant app across the Play Store and Google Play Games app.
Android’s new app publishing format, the Android App Bundle, makes it easier than ever to offer a Google Play Instant experience. Starting from the Android Studio 3.3 beta release, you can build and publish one app bundle artifact to Google Play containing both instant and feature modules. Build instant games easily with Cocos and Unity plug-ins.
Google Play Instant is open to all app and game developers.
Featuring opportunity in the Google Play Games app
The Instant play program allows developers of small games to package their full game using Google Play Instant, with support for in-app purchases and ads. Instant play games are featured and promoted to users on the homepage of the Google Play Games app.