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Build for billions

The pace of smartphone growth around the world is unprecedented, and billions of new users will come from markets that require unique technical and design decisions.

Android and Google Play are great vehicles for tapping that growth, reaching a diverse set of new users as well as improving the experience for existing users.

Designing, locally

The needs and aspirations of the next billion users will encompass unique and novel requirements.

Understand what users expect in these markets and design your app from their perspective.

Development checklist

The guidelines to make your apps accessible, anywhere in the world.

Handle mixed connectivity

Store data, queue requests, and handle images properly for offline and slow connections.

Build for device range

Lower your app's memory footprint and build for a range of device capabilities.

Provide data controls

Give users control over your app's use of data, reduce your APK's size and be mindful of consumption.

Use battery efficiently

Create battery-efficient experiences for your users.

Grow, globally

Distribute your app on Google Play to reach the largest mobile audience around the world. The Google Play Console helps you meet these users with powerful tools to help you test and publish your app, grow and engage your audience, and gain insights on your performance.

Building for billions playbook

Learn about the features, tips, and best practices to get your app ready to meet the needs of billions of Android users, globally. This is a companion guide to The Secrets to App Success on Google Play.

Get it on Google Play