User metrics on Google Play
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Google Play cares about app quality and uses various signals to evaluate users'
experience of your app. Apps are only eligible for certain features if they meet
a minimum quality bar.
Play uses a combination of user metrics and in-app evaluation to evaluate the
quality of your app, including (but not limited to) uninstalls (user loss rate),
daily active users (DAUs), and monthly active users (MAUs). We may also look at
other app experience metrics like ad load, usability, performance, and content
or feature depth compared to your peers.
User metrics for Play details page treatments (beta)
User metrics are generally the strongest indication of a quality app. Metric
thresholds are used as some of the criteria to determine eligibility for tools
(such as the Inline Installs API) and quality treatments on certain surfaces of
the Play Store.
The user metric quality requirements are as follows:
- User loss rate < 5%.
- DAU divided by MAU > 8%.
- You also need to have a sufficient number of users installing and engaging
with your app to accurately assess these metrics over a minimum of 24 days in
a 30 day period.
In addition, apps must continue to meet our technical quality core vitals and
bad behavior thresholds.
Individual treatments and tools may also have additional requirements for
eligibility.
You can use Play Console
Statistics
(under the Compare to peers tab) to monitor your metrics.
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Last updated 2024-12-11 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-11 UTC."],[],[],null,["# User metrics on Google Play\n\nGoogle Play cares about app quality and uses various signals to evaluate users'\nexperience of your app. Apps are only eligible for certain features if they meet\na minimum quality bar.\n\nPlay uses a combination of user metrics and in-app evaluation to evaluate the\nquality of your app, including (but not limited to) uninstalls (user loss rate),\ndaily active users (DAUs), and monthly active users (MAUs). We may also look at\nother app experience metrics like ad load, usability, performance, and content\nor feature depth compared to your peers.\n\nUser metrics for Play details page treatments (beta)\n----------------------------------------------------\n\nUser metrics are generally the strongest indication of a quality app. Metric\nthresholds are used as some of the criteria to determine eligibility for tools\n(such as the Inline Installs API) and quality treatments on certain surfaces of\nthe Play Store.\n\nThe user metric quality requirements are as follows:\n\n- User loss rate \\\u003c 5%.\n- DAU divided by MAU \\\u003e 8%.\n- You also need to have a sufficient number of users installing and engaging with your app to accurately assess these metrics over a minimum of 24 days in a 30 day period.\n\nIn addition, apps must continue to meet our [technical quality core vitals and\nbad behavior thresholds](/quality/technical#stability_and_google_play).\nIndividual treatments and tools may also have additional requirements for\neligibility.\n\nYou can use [Play Console\nStatistics](https://play.google.com/console/u/0/developers/app/statistics)\n(under the **Compare to peers** tab) to monitor your metrics."]]
