Build for billions
The markets with the fastest growing internet and smartphone penetration
can have some challenging issues, such as:
- Slow, intermittent, or expensive connectivity.
- Devices with screens, memory, and processors that may be less capable than devices in other markets.
- Limited opportunities to recharge batteries during the day.
To help your app succeed and deliver the best possible experience in
developing markets, we've put together some advice on how to address
The practices described in this section are relevant to all apps, not
only apps published in developing markets. Apps that use memory, power,
and network bandwidth efficiently will perform better in any market and
produce a better experience for all users.