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Tools and resources to help you prepare promotional assets for use in your marketing.

Google Play icon design specifications

Design guidelines, templates and examples, for creating app icons for the Google Play Store.

Brand guidelines

Guidelines and downloads for the Android and Google Play brands.


An overview of device characteristics and platform versions that are active in the Android ecosystem.

Device art generator

Drag and drop screenshots of your app into device artwork, for better looking promotional images and improved visual context.

Google Play badges

Build badges for your app in just a few clicks, and download hi-res badge assets localized for a variety of languages.

Grow on Google Play

Features and best practices you can use to grow your audience and business on Google Play.

Linking to Google Play

Build links that take users to your published apps in Google Play from browse or search.

Promote your app

Discover how with Google Ads App campaigns you can put ads into the right channels to grow installs and encourage in-app product sales.

Alternative distribution

Distribute apps to users in any way you want, using any store or distribution approach.