出色的核心價值是什麼？
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
任何應用程式或遊戲的最終用途是讓使用者享有實用或有趣的內容，無論是首次使用或長期下來，都能為使用者帶來價值。如果應用程式或遊戲無法達成這個目標，無論其他方面表現如何，都算是優質內容。
應用程式或遊戲的用途應配合目標對象的需求。滿足使用者獨特需求或以原始方式解決問題的應用程式和遊戲，能夠提升使用者的潛在價值。
打造優質的應用程式或遊戲時，請遵守以下規範。
內容與功能深度
應用程式中的內容和功能數量會直接影響您為使用者提供價值的能力。確定您瞭解目標對象的需求，支援其核心用途，並考量他們的偏好和能力。舉例來說，小學學童的計算機應用程式不應使用結構工程師計算機應用程式的功能集。
增加應用程式中的內容或功能量或許能提升使用者價值，但這不應導致選單過於雜亂、內容過舊或功能異常。
Android 為行動裝置以外的使用者提供更多選擇。如果應用程式適合您的應用程式，請支援多種板型規格，讓使用者能取得更多應用程式或遊戲。舉例來說，假設有一款健身追蹤器可以透過手錶同步處理使用者心率，或是想像使用者亦可在電腦上玩的手機遊戲。
行銷素材資源
應用程式或遊戲的行銷方式會影響使用者對功能的期望，並告知他們是否要安裝。行銷素材資源應如實反映您的應用程式或遊戲，並代表您的目標對象和用途。承諾及交付的內容若有任何差異，都會損害您的核心價值，並對使用者指標造成負面影響。
使用者指標
評分、參與度和留存率指標等使用者指標，可讓您直接評估是否為使用者提供價值。將這些指標與其他應用程式進行比較，您就可以評估自家應用程式/遊戲的核心價值，與其他鎖定類似或相關使用者需求的應用程式相比有何差異。
獲客指標通常無法視為衡量核心價值的指標，因為這些指標可能會受到行銷支出和其他與應用程式功能無關的其他因素影響。
Google Play 規範
如果您在 Google Play 上發行應用程式，請遵守下列有關核心價值的額外規範。
監控及改善核心價值的工具
使用 Play 管理中心對商店資產進行最佳化調整及本地化、監控使用者指標，以及與同業比較。
改進應用程式對於評分和評論，是提高核心價值的好方法，也更能吸引使用者。
探索與精選
Google Play 在評估要宣傳的名稱和位置時，會考量核心價值的所有層面，包括 Play 行銷資產和使用者指標。
Google Play 也會參考使用者指標來評估應用程式的品質。我們會考量許多使用者參與度指標，包括解除安裝次數和活躍使用者人數。
這個頁面中的內容和程式碼範例均受《內容授權》中的授權所規範。Java 與 OpenJDK 是 Oracle 和/或其關係企業的商標或註冊商標。
上次更新時間：2025-07-26 (世界標準時間)。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-07-26 (世界標準時間)。"],[],[],null,["# What great core value looks like\n\nThe ultimate purpose of any app or game is to deliver value to users by being\nuseful or fun, both on first use and over time. An app or game can't\nbe considered high quality if it doesn't achieve this goal, no matter what else\nit does well.\n\nThe purpose of an app or game should align with the needs of its target\naudience. Apps and games that address unique user needs, or solve problems in\nan original way, increase their potential value to users.\n\nTo build a high-quality app or game, follow these guidelines.\n\n### Content and feature depth\n\nThe amount of content and features in your app has a direct impact on your\nability to deliver value to users. Make sure you understand the needs of your\ntarget audience, support their core use cases, and consider their preferences\nand capabilities. For example, a calculator app for primary school children\nshouldn't have the same feature set as a calculator app for structural\nengineers.\n\nIncreasing the amount of content or features in your app may increase your\nuser value, but this shouldn't come at the cost of cluttered menus,\noutdated content or buggy features.\n\n### Form factors\n\nAndroid offers an increasing\n[array of choices for users beyond mobile](/multidevice). If it\nmakes sense for your title, support multiple form factors to enable users to\nget more from your app or game. For example, imagine a fitness tracker on a\nphone that can sync a user's heart rate from their watch; or imagine a mobile\ngame that users can also play on their PC.\n\n### Marketing assets\n\nThe way that you market your app or game influences users' expectations of its\ncapabilities and informs their decision on whether to install it. Marketing\nassets should accurately reflect your app or game and represent your intended\naudience and use cases. Any discrepancy between what you promise and what you\ndeliver can damage your core value and hurt your user metrics.\n\n### User metrics\n\nUser metrics such as ratings, engagement, and retention metrics, are a direct\nway to evaluate whether you're delivering value to users. By comparing these\nmetrics with those of other apps, you can assess how the core value of your app\nor game compares with others that target similar or related user needs.\n\nAcquisition metrics are not generally considered to be a good measure of core\nvalue, as they can be influenced by marketing spend and other factors that\naren't related to the capabilities of your app.\n\nGoogle Play guidelines\n----------------------\n\nIf you distribute on Google Play, follow these additional core-value guidelines.\n\n### Tools to monitor and improve core value\n\nUse [Play Console](https://play.google.com/console/about/) to optimize and\nlocalize your\n[store assets](https://play.google.com/console/about/storelistings/),\nmonitor your [user metrics](https://play.google.com/console/about/stats/),\nand compare with\n[your peers](https://support.google.com/googleplay/android-developer/answer/10771707).\n\nMaking improvements to your app that improve your [ratings and reviews](https://play.google.com/console/about/ratings/) is\na great way to improve core value and make your app more attractive to users.\n\n### Discovery and featuring\n\nGoogle Play considers [all aspects of core value](https://g.co/play/featuring), including your Play\nmarketing assets and user metrics, when evaluating what titles to promote and\nwhere.\n\nPlay also uses user metrics to evaluate the quality of your app. We consider\nmany [user engagement metrics](/quality/core-value/user-metrics) including uninstalls and active users."]]
