Make a compelling Google Play store listing to drive more installs

  • Launch
  • Marketing

Attract more users to your Google Play listing with a unique app icon, attention-grabbing images, and a video of your app in action. Make sure to include the words users are likely to search for in a clear, short, and engaging description.

Why it works

When users search or browse Google Play for apps, your icon is the first thing they'll see, so it's important to make it stand out. If the user liked your icon enough to open your app listing, you'll only have a few seconds to keep them engaged. If the listing doesn't immediately grab their attention or highlight the content they are searching for, they're likely to move on to another app.

Best practices

  • Icon: Create a relevant, uniquely differentiated launcher icon. Consider working with a professional graphic designer or use the Android Asset Studio.
  • Feature graphic: Make sure your feature graphic reflects what's special about your app. Avoid using this area to host additional screenshots or timed-promo text. Instead, treat this as an opportunity to reinforce your app's brand and showcase what makes your app great.
  • App icon: Ensure your icon follows the design specifications so that it better fits various UI layouts, form factors, and devices. Google Play dynamically renders rounded corners and drop shadows to the icons. This dynamic rendering will create a more uniformed look and better experience for users.
  • Video trailer: Create a video of your app in action to show off the app's main features, with screen capture software. Try to keep the video concise; aim for a run-time of somewhere between 30 and 120 seconds, and highlight the most important or compelling features first. Game trailers should be in landscape orientation to be eligible to appear in game collections displaying video trailers on Google Play.
  • Screenshots: Make sure your screenshots show the best and most important features of your app. Avoid only using promo or marketing slides that do not depict the in-app experience. Include multiple screenshots that show all the screen sizes and device types your app runs on, with portrait and landscape orientations if your app supports them. Games need at least three landscape screenshots to be eligible to appear in game collections displaying screenshots on Google Play.
  • Description: Keep your app's description short and to the point. Sum up your app in the first sentence, then describe its key and unique features. If your app works across multiple device types (for example, Wear, TV, or Daydream), be sure to highlight the compatibility and any important platform-specific features to users. To help users discover your app through search, include keywords that represent the core features of your app.
  • Reviews: Reply to your reviews to address concerns, discover common problems, and show visitors to your store listing that you're listening to their feedback.
  • Localize: Localize your store listing for every location you support, including country-specific listings as needed. If your screenshots or videos include text, be sure to upload localized versions for every language your app supports and consider matching local pricing conventions. For example, some users in Asian markets respond to prices ending in .00 or .05 more than .99.
  • Target countries: Create up to 5 country-specific listings for your app with a title, icon, descriptions, and graphic assets to maximize local impact.
  • Promote releases: Create a custom page to promote your upcoming release and encourage users to pre-register.
  • Policies: Be sure to follow all Play policies for store listing metadata.
  • Badge: Create a Google Play badge to highlight links that you add to websites and social media.
  • Iterate: Run store listing experiments to A/B test your graphics and text to find the most effective combinations for each locale that your app supports.