Pre-launch marketing helps drive awareness and build anticipation for apps and games before launch. Capture early consumer interest and accelerate launch performance with a pre-registration campaign on Google Play.Get Started
- Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.
- Offer a pre-registration reward by giving users a managed product for free after they pre-register for your app or game. Rewards are a great way to drive higher consumer interest in your campaigns.
- Drive pre-registration demand by allowing users to engage with your app or game before launch with a Google Play Instant version of your app or game during your pre-registration campaign.
Set up your campaign using our how-to guide
Take free e-learning courses on pre-registration.
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