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Designed for Families

If you've built great apps designed for kids or families, the family discovery experience on Google Play is a great way to surface them to parents.

Apps that are primarily child-directed must participate in the Designed for Families program. Apps that are not primarily child-directed but are designed for kids and families can opt in for inclusion in the Designed for Families program. Before you opt in, make sure your app meets the program requirements. Apps in the Designed for Families program will be featured through Google Play's family-friendly browse and search experiences so that parents can more easily find suitable, trusted, high-quality apps and games.

Opt-in from the All Applications page in the Play Console, under Pricing and Distribution. For more information on the policies governing which apps and games can opt-in, visit the Families section of the Google Play Developer Policy Center.

Dedicated browsing categories give you improved visibility to parents.


Designed for Families expands the visibility of your family content on Google Play, helping parents easily find your family-friendly apps and games throughout the store. Other features create a trusted environment that empowers parents to make informed decisions and engage with your content.


Only apps and games that are part of the Designed for Families program will show up in searches initiated from the Family section in Apps Home. They’ll also be more visible when users are searching for family or kid related content from anywhere in the Play Store.


The Family button on Apps and Games Home points to an enhanced discovery experience for parents looking for family appropriate content. The Family section includes uniquely merchandised content, family specific categories, and age-based browsing. Apps in the Designed for Families program receive this additional visibility on top of their existing categories, rankings, and reviews elsewhere on the Google Play Store.

Character pages let parents discover your content based on familiar brands and characters.

Character pages

Parents can discover content for popular characters from around the globe in one place, including apps, games, movies, TV shows, books, and even music. This provides a powerful way for parents to discover content from familiar brands and beloved characters, and allows you to reach a highly relevant and targeted audience.


The family section includes special merchandised collections. The themed collections on these pages are curated and limited to content accepted into the Designed for Families program.


Apps that are part of Designed for Families are marked with the family star badge, which reflects the target age you select for your apps.

Participating apps are marked with the family star badge.


All apps participating in the Designed for Families program must be relevant for children under the age of 13. To participate, there are specific guidelines and policies your apps need to meet, which are assessed in an app content review.

Make sure that you're familiar with the policies that your app must comply with. These include content policies, the Developer Distribution Agreement, and the Designed for Families DDA Addendum.

Your app must also meet the Designed for Families program requirements.

Opt-in and FAQs

To learn how to opt-in and find more details about the program, visit the Google Play Developer Help Center.

Find Success with the Family Playbook

Read our developer guide, The Family Playbook, to get tips on how to succeed with family and kid-focused apps and games on Google Play.

The Family Playbook is a companion guide to The Secrets to App Success on Google Play and includes best practices and advice from other developers to help you create high-quality, age appropriate apps for families and kids.

You can also download the pdf.

We’d love to hear your feedback so we can continue to improve our developer resources, please let us know what you think.

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