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Android Things Partner Toolkit

Adhering to Android Things™ brand guidelines is key to preserving our identity and creating a strong global brand that has real meaning and value for customers. We hope this toolkit will help you achieve that goal, and we're happy to help you with any questions you have along the way.

Approvals and submissions

To ensure your brand and Google stay aligned on platform messaging and positioning, we ask that you submit your materials to Android Things Brand Approval Team for review and feedback along with any questions you may have. Only approved partners may use messaging and branding related to Android Things.

Note that Google reserves takedown rights for issues including unauthorized use of Android Things or misuse of Google brands or trademarks.

What to submit

Any materials featuring the Android Things brand assets including logos, icons, packaging, devices imagery, and marketing copy must be reviewed and approved by the Android Things marketing team. Be sure to include the following:

Email Android Things marketing, IoT Brand Approvals, with assets and any questions you might have.

Lead times

We aim to review your creative as quickly as possible; however, our feedback often includes questions or changes, so make sure you allow adequate lead time for adjustments to be made depending on the type or volume of assets submitted for review. The timelines for review are as follows:

Messaging guidelines

Android Things has the following text and legal policies.

Using Android Things in text

Here are some guidelines:

Legal attribution is required when showing any Android Things icon/logo or when making any mention of a Google service (such as Google Play Music All Access). For example:

Android Things is a trademark of Google Inc.

PR guidelines

Remember the following policies when dealing with the press and media.

Media briefings

Here are some guidelines:

Rules for press releases

Before you issue press releases, review the following policies:

What can you say?

We encourage you to mention the following:

What can you not say?

We have the following policies:

We take these guidelines seriously and expect full compliance. If you have any concerns or questions, contact the Google PR team at IoT Brand Approvals. We appreciate your support and cooperation.

Lockup guidelines

Use the following lockup policies.

Use the provided lockup

Logo color

How to not to use the lockup

Clear space and sizing

Download assets

You can download the assets here.

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