Adhering to Android Things™ brand guidelines is key to preserving our identity and creating a strong global brand that has real meaning and value for customers. We hope this toolkit will help you achieve that goal, and we're happy to help you with any questions you have along the way.
Approvals and submissions
To ensure your brand and Google stay aligned on platform messaging and positioning, we ask that you submit your materials to Android Things Brand Approval Team for review and feedback along with any questions you may have. Only approved partners may use messaging and branding related to Android Things.
Note that Google reserves takedown rights for issues including unauthorized use of Android Things or misuse of Google brands or trademarks.
What to submit
Any materials featuring the Android Things brand assets including logos, icons, packaging, devices imagery, and marketing copy must be reviewed and approved by the Android Things marketing team. Be sure to include the following:
- Asset type
- Countries and languages
- Usage start and end dates
- Number of impressions (reach)
Email Android Things marketing, IoT Brand Approvals, with assets and any questions you might have.
We aim to review your creative as quickly as possible; however, our feedback often includes questions or changes, so make sure you allow adequate lead time for adjustments to be made depending on the type or volume of assets submitted for review. The timelines for review are as follows:
- Packaging materials: 120 days prior to launch
- Websites, device shots, imagery: 30 days prior to launch
- PR activities & external comms: 14 days prior to launch
- Landing pages, web banners, videos & ads: 14 days prior to launch
- Other promotional material: 14 days prior to launch
Android Things has the following text and legal policies.
Using Android Things in text
Here are some guidelines:
- Android Things™ should have a trademark symbol (™) the first time it appears in a creative.
- Android Things is a strictly developer facing brand only. Android Things related copy can only be displayed on products for developers and is not for end user products.
- "Android Things" or "Android" cannot be used in names of boards,
applications, or accessory products. Instead, use the following when
referring to your developer-facing product:
- For Android Things™
- Compatible with Android Things™
- Android Things™ compatible
- with Android Things™ integration
- When written out, Android Things should always be spelled in title case with spacing as described. 'Android things,' 'android Things,' 'androidthings,' and AndroidThings' are incorrect.
- The operating system powering the device is 'Android Things,' not Android. Do not use 'powered by Android' when referring to 'Android Things.'
- Do not use the Android or Google logo when referring to Android Things. The Android Things logo (below) is the only logo allowed to be associated with the brand.
Legal attribution is required when showing any Android Things icon/logo or when making any mention of a Google service (such as Google Play Music All Access). For example:
Android Things is a trademark of Google Inc.
Remember the following policies when dealing with the press and media.
Here are some guidelines:
- After Google has approved your content and messaging, you may have discussions with the press about your announcement.
- Please remember as you speak publicly and answer questions that you are not a representative of Google and cannot speak about the details about program plans, product roadmaps, features, or dates.
- You are also not permitted to directly speak about or give any reference to the details of our relationship and/or agreements.
- Please give a courtesy heads up to Google of any major stories or public speaking opportunities you are involved in.
Rules for press releases
Before you issue press releases, review the following policies:
- Any press releases mentioning the Android Things brand requires review and approval: If you wish to issue a press release mentioning Android Things or Google, please send it to Google PR, IoT Brand Approvals, for review at least 14 days before you plan to issue it.
- Quotes from Google in press materials: Google does not generally provide quotes. This can be reviewed on a case-by-case basis.
- Do not include the Google boilerplate, contact information, or Google logo on your press release: These details imply a joint-press release, and Google does not support joint-releases.
What can you say?
We encourage you to mention the following:
- We want our partners to be able to talk about their work openly and celebrate their commitment and involvement in the program.
- Focus on your contributions to the program and why you're excited to be partnering with Android Things.
What can you not say?
We have the following policies:
- Avoid mention of any financial matters or contract specifics.
- No future-gazing or mentions of product roadmaps.
- Never bash the competition.
We take these guidelines seriously and expect full compliance. If you have any concerns or questions, contact the Google PR team at IoT Brand Approvals. We appreciate your support and cooperation.
Use the following lockup policies.
Use the provided lockup
- Always download the approved logo from Google — the mark should not be altered in any way.
- Horizontal and vertical versions of the logo both exist. Use the horizontal version of the logo wherever possible.
- The logo must be shown on all creatives.
- Do not use the Android Things logo in the middle of a sentence.
- Always keep the compatibility of the logo secondary with respect to your primary branding. Don't use the logo as a large graphical element or use it as the primary branding element.
- Use the white logo on a dark background color, preferably the Android Green color. Do not use Android Green on top of partner- or campaign-specific colors.
- Make sure the logo has adequate contrast when used on a background image.
- When only black-and-white reproduction is available, use 100% black on a white background, or 100% white on a black background.
How to not to use the lockup
- Don't use as a headline.
- Don't use the mark more than once in any given piece, such as in a brochure or window cling.
- Don't use over a busy background (for example, a featured photograph or detailed pattern are not allowed).
Clear space and sizing
- Leave clear space around the mark at least equal to the height of the lowercase "a" in "android."
- The mark should be clearly legible.
- Keep the horizontal version of the Android Things mark at least 1 cm high. This will ensure that the mark is clean and legible.
- Make the vertical version at least 2 cm high.
You can download the assets here.