Skip to content

Most visited

Recently visited


TinyCo finds monetization opportunities on tablets


App developer TinyCo, makers of a suite of games such as Tiny Monsters, decided to prioritize launching effectively across multiple platforms. They chose Android as one of their primary launch platforms because of its large installed base and global reach. They also knew that the growing base of Android tablet users represented a huge opportunity.

What they did

Tiny Village, a game targeting 7- to 10-inch tablets and phones, was their first title to take advantage of the strategy, and it proved to be a winning one — especially in terms of Android tablets.


Tiny Village monetized better on tablets

In the six months from launch TinyCo saw Android tablet downloads more than triple.

When used on tablets Tiny Village also showed an increase in average revenue per paying user (ARPPU) — about 35% higher than on smaller-screen devices such as phones. Additionally, average revenue per user (ARPU) is now about 35% higher as well. “The game is just much more immersive on tablets,” said Rajeev Nagpal, Head of Product at TinyCo.

There has also been a consistent increase in retention over other platforms, an important metric for games according to Nagpal.

“With continued optimization of the gameplay experience and a genuine commitment to our Android offering through our Griffin engine, all of our metrics started to rise,” said Nagpal.

Get started

Find out more about creating a tablet version of your app by reviewing the Tablet App Quality guidelines and growing your user base.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields


Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (April 2018 — Developer Survey)