Founded in early 2011, Noodlecake Studios is an indie game studio based in Canada. Noodlecake found success with its first game, Super Stickman Golf. Since then they have expanded into publishing and releasing games on multiple platforms.
For the update to Super Stickman Golf Noodlecake made extensive use of Google Play games services.
What they did
In Super Stickman Golf 2 Noodlecake implemented a game open screen that prompts the user to sign in, with a clear value proposition. Once the user has signed in, they’re given the option to auto sign-in in the future. For users who don’t select this option, sign-in is prominently displayed on the game’s home screen.
In addition to achievements, the main Google Play games services feature in Super Stickman Golf 2 is multiplayer. Users have two multiplayer options: turn based or race mode, which engage with different types of players. Players can find an opponent among their friends or one at random to start a game immediately. And to minimize drop-off asynchronous gameplay starts immediately after an invite is issued.
Noodlecake found that user acquisition, retention, and engagement positively correlated with the use of Google Play Games by players. This is consistent across different games and genres, not just for Stickman Golf 2.
Also multiplayer, in addition to increasing user engagement, is also an effective user acquisition channel.
Some key metrics include:
- ~96 percent increase in the number of users after Google Play games services integration.
- ~26 percent decrease in the user attrition rate.
- ~6 percent increase in session length.
See examples of how Noodlecake Studio integrated Google Play games services multiplayer and achievements into the UI of Super Stickman Golf 2.
Find out how to add real-time or turn-based multiplayer and achievements to your games and discover more about using Google Play games services in your games to increase player engagement and revenues.