Skip to content

Most visited

Recently visited


Kongregate increases Global Assault installs by 92 percent with Store Listing Experiments


Global Assault is a free-to-play, 3D strategy RPG developed and produced by Kongregate that was released in November 2014. Kongregate decided to use Store Listing Experiments to see if different artwork could impact their installs. They found that icons illustrating dynamic game play drove more installs from the store listing page than their existing icon.

What they did

Kongregate used a global store listing experiment in the Google Play Console to test three new icons. From previous internal tests, they believed that their existing icon, the control, would perform best in terms of installs.


The results showed that one new icon, the ‘Chopper’ variant, outperformed the control group by 92 percent in terms of installs. Based on these findings, Kongregate changed Global Assault’s icon on Google Play to the ‘Chopper’ image.

Beautifully designed achievements badges encourage unlock

Jeff Gurian, Senior Marketing Director at Kongregate commented that “as a publisher we are responsible for handling the marketing spend of our developers. If we can improve conversion rates through art or graphics by even 0.5% it is extremely valuable to us — and the Store Listing Experiment tool gives us the data we need to make those decisions.”

Get started

Learn how to run Store Listing Experiments and read our best practices for running successful experiments.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields


Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (April 2018 — Developer Survey)