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Gameloft drives viral distribution with friend invitations

Background

Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2 million of their games being downloaded every day across smartphones and feature phones.

Gameloft makes extensive use of Google Play games services. Asphalt 8: Airborne is no exception including Google Play games services sign-in, leaderboards, and achievements.

What they did

To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites. Gameloft chose to display the invite option clearly next to social media iconography, which started a smooth and easy friends invite flow. Then the friend invites look and feel was designed to fit the game’s artistic style to create a more trusted and immersive experience.

Results

Friend invites match the game’s artistic style

Gameloft found that adding friends invites enhanced the overall user experience and helped increase viral distribution of Asphalt 8: Airborne.

In addition, retention and the percentage of payers are positively correlated with Google Play games sign-ins. Users that signed-in are 300 percent more likely to come back after three days, and 400 percent more likely after seven days. In addition, they’re 3.5 times more likely to convert to payers .

Gameloft’s experience with Google Play games services has resulted in their integration into the majority of Gameloft’s games.

See examples of how Gameloft integrated Google Play games services into the UI of Asphalt 8.

Get started

Find out how to add friend invitations in your multi-player games and more about using Google Play games services in your games to increase your player engagement and revenues.

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