Skip to content

Most visited

Recently visited


Gameloft drives viral distribution with friend invitations


Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2 million of their games being downloaded every day across smartphones and feature phones.

Gameloft makes extensive use of Google Play games services. Asphalt 8: Airborne is no exception including Google Play games services sign-in, leaderboards, and achievements.

What they did

To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites. Gameloft chose to display the invite option clearly next to social media iconography, which started a smooth and easy friends invite flow. Then the friend invites look and feel was designed to fit the game’s artistic style to create a more trusted and immersive experience.


Friend invites match the game’s artistic style

Gameloft found that adding friends invites enhanced the overall user experience and helped increase viral distribution of Asphalt 8: Airborne.

In addition, retention and the percentage of payers are positively correlated with Google Play games sign-ins. Users that signed-in are 300 percent more likely to come back after three days, and 400 percent more likely after seven days. In addition, they’re 3.5 times more likely to convert to payers .

Gameloft’s experience with Google Play games services has resulted in their integration into the majority of Gameloft’s games.

See examples of how Gameloft integrated Google Play games services into the UI of Asphalt 8.

Get started

Find out how to add friend invitations in your multi-player games and more about using Google Play games services in your games to increase your player engagement and revenues.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields


Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (April 2018 — Developer Survey)