Skip to content

Most visited

Recently visited


Expressen Sport App Improves Content Engagement with New Onboarding and Navigation


In January 2016, Expressen launched a new sports app to reach sports enthusiasts directly and to better optimize the app for sports content. They decided to analyze users' behavior by looking at user paths in existing sports content, combined with user research and testing various prototypes with real users. They found that readers have different needs and preferences. For example, some people like a specific sport, league, or player that others have no interest in. Following these results, they integrated two main changes to increase appeal to different types of readers.

What they did

Expressen introduced a new onboarding flow that allows users to select the type of push notifications they want to subscribe to. They also implemented contextual navigation where the top header navigational links change, showing the most relevant links to the reader at that moment in time. For example, if you're reading about football, relevant links about that sport are displayed.


After the new release of the app, results showed a higher opt-in rate for push notifications in the Sport app (+16.9%) compared to their main app, and content consumption increased +7% for page views and +8.3% for video views.

Get started

Learn more about the user onboarding flow and find out how to implement contextual navigation.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields


Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (April 2018 — Developer Survey)