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Driving growth on Google Play: The next era of subscriptions
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As app experiences and AI-powered business models evolve, we’re introducing more flexible tools to help you monetize effectively and grow subscriber lifetime value (LTV). Learn how to support teams with Multi-Quantity Subscriptions and usage-based consumption with Prepaid Metered Billing, upsell one-time products at checkout with Mixed Carts, and keep more subscribers with Dynamic Grace Period and the In-App Messaging API.
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Explore the newly refreshed Google Play business site - now live with actionable insights, tools, and best practices to help you grow at google.play/business
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What’s new in Play and Android
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Prepare your app for the upcoming memory and device migration requirements on Google Play
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To maintain a healthy Android ecosystem and help you deliver the smooth, secure experiences users expect, we've rolled out new Play Console tools and two new app quality requirements. Learn how you can reduce your app's memory footprint and provide a secure device migration, before enforcement begins in February 2027.
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Policy deadlines and reminders
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Starting January 27, 2027:
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Contacts permissions: Developers must use the Android Contact Picker for apps that do not require broad contact access. This more secure, easy-to-integrate alternative minimizes data collection and improves user safety.
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Location permissions: To better protect user privacy, the location button is now the recommended minimum scope alternative for apps requiring precise location. This update aligns with our sensitive permissions requirements and data minimization standards.
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Thank you,
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Your Google Play team
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Interested? You can subscribe here.
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© 2026 Google LLC
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Mountain View, CA 94043, USA
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