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Raising the bar on battery performance |
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Improve technical performance and address excessive battery drain with the Excessive Partial Wake Locks metric, now a core vitals metric in Android vitals. It’s co-developed with Samsung and designed to help you identify and fix the source of the drain. |
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Apply to the Google Play Apps Accelerator |
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Our 12-week program combines mentorship from Google and industry experts, with a dedicated curriculum to supercharge your app business on Google Play. Apply by January 7, 2026. Terms and conditions apply. |
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Upcoming policy deadlines and reminders |
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Starting January 1, 2026, developers may only use data provided by the Age Signals API to provide age-appropriate experiences in the app receiving the data. Visit the Help Center to learn more. |
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Starting January 28, 2026: |
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Developers of cryptocurrency exchange and software wallet apps must complete country-specific forms in Play Console to continue operating in certain countries and regions. The forms will be made available soon in Play Console for submission. Visit the Help Center for details on preparing the required registration or licensing information. |
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Apps with features that include matchmaking, dating, or real money gambling / games / contests must use Play Console features to block minors, to comply with the new Age-Restricted Content and Functionality policy. If this applies to your apps, you can learn more on Play Academy. |
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Sign up for early access to the new Android developer verification in Play Console, which starts soon. We’ll make the verification process seamless and automatically register your existing Play apps using the information you've already provided. If you have apps outside Google Play, you can register them manually in Play Console. |
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Play Integrity API: Stronger threat detection, simpler integration |
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Play Integrity API helps you detect and respond to threats to your business and users. Our new, automatic in-app remediation prompts to help users quickly resolve issues like network errors or outdated Play services, so they can easily go back to enjoying your app. |
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What’s new in Play and Android |
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Gemini 3 is available in Android Studio |
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Android Studio is the best place for professional Android developers to leverage the improved coding and agentic capabilities of Gemini 3 for AI assistance, including help with streamlined development workflows, and advanced problem solving capabilities. |
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Google Play Awards: Best apps and games of 2025 |
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Discover the apps and games which defined this year’s cultural landscape through innovation and exceptional user experiences. We are proud to recognize not only groundbreaking new titles, but also the dedication of developers who have listened to user feedback and continually refined their experiences. |
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Developer spotlight |
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#WeArePlay: Meet the founders making wellness fun and easy |
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Discover how a diverse range of apps and games are making a real-world impact on everyday health. From solutions that help heavy sleepers jumpstart their mornings to immersive adventure games designed to improve mental wellness. |
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Google Play Academy |
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Comply with Google Play's Age Restricted Content and Functionality Policy |
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Learn how the Age Restricted Content and Functionality policy applies to your app and how to use Play Console tools to stay compliant and protect minors. |
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Thank you, |
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Your Google Play team |
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