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Google I/O is almost here |
From May 18-20, connect with developers, learn from Google experts, and get a first look at our latest developer products. Google I/O is online and free for everyone, but space in the workshops and ask me anything sessions is limited. Register now to be notified when it’s time to reserve your space. |
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What’s new on Google Play |
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New store listing requirements: review our pre-announcement for metadata policy changes and our updated asset guidelines to ensure your apps remain in good standing and are eligible for featuring. |
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Buyer support in 19 new markets: developers can now distribute paid apps or in-app products in 11 French territories and 8 other countries and territories. |
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Indie Games Accelerator and Festival are back in 2021 |
We’re getting ready to launch the Indie Games Accelerator and Festival. Get your games ready and look out for more news in the coming months. |
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Google Play policy update |
We've recently announced policy updates to make Google Play a safer experience for everyone. |
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PolicyBytes video: watch to learn more about the changes and see screenshot examples of compliant and non-compliant apps. |
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Upcoming Google Play and Android deadlines |
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New apps must target at least Android 11 (API level 30). |
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New apps and games must publish with the Android App Bundle. |
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New apps using Play Billing must use Billing Library version 3 or newer. |
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Featured case studies & videos |
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Unlocking Successful Retention course on Play Academy: Keep people invested in your app |
What happens after people download your app is the key to success.To make sure your acquisition spend is effective, you need to meaningfully retain users and prevent churn. |
This course teaches you how to make using your app a habit, steer users towards profitable, long-term behaviors, and reduce the risk of churn. |
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