Google I/O, Featured Medium Posts, Latest Android and Google Play Console updates

Google Play February 2018
 
Google I/O is on May 8-10
Google I/O is happening May 8-10 at Shoreline Amphitheatre, CA. Apply to purchase a ticket from Feb 22 to Feb 27, 5PM PST.
FEATURED MEDIUM POSTS
Why focusing on tomorrow
Why focusing on tomorrow brings back players in the long run (6 min)
 
From app explorer to first-time buyer
From app explorer to first-time buyer
(11 min)
 
Using behavioural economics
Using behavioural economics to convey the value of paid app subscriptions (6 min)
What’s new on Android
Android Emulator: updated to include a frameless emulator window, Quick Boot improvements to make working with AVD snapshots more efficient, and the latest QEMU.
Android KTX: a new set of extensions designed to make writing Kotlin code for Android more concise, idiomatic, and pleasant.
What’s new on the Google Play Console
Flexible intro periods for subscriptions: create an introductory price that applies to a specific number of days, weeks, or months for new subscribers and that differs from your regular billing period.
Reviews analysis support in new languages: see how users review your app in Hindi, Korean and Italian.
LAUNCH PLAY CONSOLE Arrow
Improving security with new detection models and techniques
Last year Google Play more than halved the probability of a user installing a malicious apps through new detection models and techniques, continuing with the commitment to provide a safe experience for billions of Android users.
LEARN MORE Arrow
Winners of the Google Play Indie Games Contest in Europe
We’ve announced this year’s winners of the Google Play Indie Games Contest. Congratulations Bury me, my love, the main winner, Old Man's Journey and Yellow, the two runners-up and to all other finalists.
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Big Fish Games
Big Fish Games uses open beta to gather player feedback
Learn how Big Fish Games uses open beta and other tools in the Google Play Console to gather player feedback and get their games ready for launch.
LEARN MORE Arrow
 
Tools for Android data
Tools for Android data migration to improve your app retention
Review the latest tools from optimizing log-in for your app and preserving app data that can allow you to increase app retention across different devices
LEARN MORE Arrow
Google Developer Day at GDC
Google Developer Day is coming to GDC on Monday, March 19th. Attend the keynote or watch the livestream for a full day of sessions with announcements and tips to help you build a successful game business.
SIGN-UP Arrow
Grow your app business with the new universal app campaign education program
Check out the first course in Google’s new universal app campaign education program and learn how UAC can help connect your app or game with more valuable users.
New to AdWords? Get an ad credit to try out universal app campaigns.
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Ad content filtering to help improve your users’ ad experience
AdMob has launched a new feature that allows you to specify the content rating for Google ads served in your app offering you granularity on selecting four content rating choices to provide a better user experience.
LEARN MORE Arrow
In the eyes of other developers...
Thanks for tuning in,
The Google Play team
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