The new Playbook app, latest Google Play and Android updates, and much more

NEWSLETTER / AUGUST 2017
FEATURED STORY
Playbook
Get the updated Playbook app
Get the latest Playbook app and stay up to date with news, videos, features, and best practices to succeed on Google Play.
Google Play
Sessions
What’s new on Google Play
  • App quality: We’re adding more app quality signals to our search and discovery algorithms to help people find better apps.
  • Subscription reports: New reports covering acquisition, retention, and cancellations in the Play Console.
  • Google Play Billing Library: The new Play Billing Library makes it easier to monetize your app and get the benefits of Google Play Billing.
  • In-app Billing availability update: You can now publish a single APK with in-app purchases in both Play Billing supported and non-supported countries with the latest billing permissions.
  • Google Play Policy updates: We’ve introduced new policies on Gambling apps, which are permitted only in the UK, Ireland, and France. Also, we’ve clarified User Data policy to provide detailed guidance on prominent disclosure.
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What’s new on Android
LATEST MEDIUM POSTS
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Kids & families: The “little big” audience for apps and games on Google Play
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India
Build a successful subscriptions business
Subscription apps are growing rapidly on Google Play and the number of subscribers doubled in the last year. We’re introducing new features, best practices, and stories from developers to help you grow a successful subscription business.
LEARN MORE
UAC
Start using universal app campaigns
All AdWords app install campaigns will be moved to universal app campaigns later this year. To keep finding new users for your apps across Google Play, Google Search, YouTube, and millions of other apps and sites, advertisers should upgrade as soon as possible.
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Never advertised with Google? Get a coupon to try universal app campaigns.
Firebase
The latest from Firebase

Connections
Nearby Connections 2.0
The Nearby Connections API now provides high bandwidth, low latency, encrypted data transfers between nearby devices in a fully-offline P2P manner. It works across all Android devices running Google Play services 11.0 and up.
LEARN MORE
Trending tweets from @GooglePlayDev
Tips on how to design your app to drive best conversions on #GooglePlay

5 practical tips to improve your game revenue without turning players away #AndroidDev
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The Google Play Team
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