Read the latest Google Play and Android announcements

Google Play
NEWSLETTER / JULY 2017
FEATURED STORY
Android vitals
Android vitals: Increase engagement and installs through improved app performance
Think about that last time you experienced an app crashing, failing to respond, rendering slowly, or using up excessive battery. When an app performs badly, users notice; in fact, half of the 1-star reviews on Google Play mention app stability. Android vitals shows app performance metrics so you can identify and fix app behaviors that directly affect the user experience.
DISCOVER ANDROID VITALS
Sessions
What’s new on Google Play
  • Character limit change for app titles: Your app's title on Google Play can now be up to 50 characters. Previously, app titles were limited to 30 characters.
  • Google Play’s policy on incentivized actions: We’ve updated our developer policies to further ensure top charts and other discovery mechanisms on Google Play reflect the true popularity of an app.
  • Child-directed Google Play apps: We’ve introduced a new policy that requires developers to declare whether their app is primarily child-directed in the Play Console. Going forward, these apps must opt-in to the Designed for Families program.
Badge
Google Play badge generator now available in 8 new languages
The Google Play badge generator usage guidelines are now available in 8 new languages: Arabic, Chinese (TW), Indonesian, Japanese, Korean, Portuguese (BR), Spanish and Spanish (LATAM).

Look for the language switcher at the bottom right of the page to select your preferred locale.
GET GOOGLE PLAY BADGES
Medium
New Google Play Apps & Games posts on Medium
READ ON MEDIUM
DevStory
Busuu’s performance improvements yield jump in user rating
See Busuu’s performance-related investments and the Google tools they used to help them grow.
WATCH NOW
DevStory
Vimeo and Jet find success with Android Instant Apps
READ NOW
DevStory
Help us shape our developer stories
We’d love your feedback to help us create and share Android Developer Story videos that are most relevant to you by answering this brief 5 minute survey.
GIVE FEEDBACK
Firebase
The latest from Firebase

UAC
Discover new features of Universal app campaigns
Find more potential users for your app or game across Google Search, Play, YouTube, Gmail, and the Google Display Network, all from one campaign in the Google Play Console.
LEARN NEW FEATURES
Playbook App
Follow us on Twitter @GooglePlayDev
Read the latest tips, insights, and best practices around Google Play and Android on our newly launched Twitter channel.
@GooglePlayDev
Thanks for tuning in,
The Google Play Team
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