New features, videos, events, and more for Google Play developers

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NEWSLETTER / MAY 2017
FEATURED STORY
I/O
Get ready for I/O 2017, May 17-19
This year we'll have two Keynotes on May 17th: a Google Keynote from 10-11:30AM and a Developer Keynote from 1 - 2PM. You can also join in on the fun remotely via an #io17extended event near you.
I/O 2017
Sessions
The latest from Android and Play at I/O
Tune in live for an overview of everything new in Android and Google Play:


Check out all the sessions from the Android and Google Play teams, which you can add to your agenda now:

DAY 1 | DAY 2 | DAY 3

Attending I/O? Visit the Android and Google Play teams in Sandbox Dome C for product demos and app reviews!
IO
Save the date for Playtime EMEA 2017
This year we’re hosting one Google Play | Playtime event for all our top apps and games partners from Europe, Middle East and Africa. It will take place on October 19, 2017 in Berlin, Germany.
SECURE YOUR SPOT
Awards
Google Play Awards 2017
This year’s Google Play Awards showcase incredible apps and games across 12 categories ranging from Best App and Game to Standout Indie and Best Social Impact. Check out the nominees then join us May 18th at 6:30pm at I/O or via the livestream.
SEE THE NOMINEES
Medium
Best practices: Design your app to drive conversions
We recently published user experience research across a variety of verticals. The resulting insights and links to developer resources will help app stand out as useful, relevant, and valued.
LEARN MORE
Medium
Google Play Apps & Games on Medium
READ ON MEDIUM
IO
The Play Store launch in Macau SAR
The Play Store launch in Macau SAR (PRC) brings you the opportunity to reach top ARPPU users in one of Asia’s top purchasing-power markets. If your app or game is available in HK, you can simply publish in Macau due to market similarity.
EXPAND INTO NEW MARKETS
playbook
Robinhood uses Android Studio to build new features
WATCH NOW
kkbox
KKBOX improves conversions with In-app Billing on Play
WATCH NOW
IO
Reward your users with in-app rewards
From points, currency, avatars and levels, create a more engaging ads monetization experience by quickly integrating AdMob’s rewarded ads.
LEARN MORE
Google Play Apps & Games on Medium
Google Play Apps & Games is now on Medium. Stay up-to-date with the industry trends and best practices on how to grow your business on Play.
Google Play
medium.com/googleplaydev
Thanks for tuning in,
The Google Play Team
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