Keeping the Play Store trusted

We've improved the detection and filtering systems we use to combat attempts to manipulate placement of apps on Google Play through illegitimate means. The system will combat fraudulent installs, fake reviews, and incentivized ratings. This will help protect the integrity of Google Play, our developer community, and ultimately the end user.


Featured Videos


BabyBus expands into international markets


Erudite improves language learning experiences


#AskFirebase answers your questions


News from Google Play

  Conversions benchmarks: Previously announced at Google I/O 2016 - you can now see benchmark data on your app's User Acquisition Performance page to analyze and improve your store listing conversions.
  Improved release management: You can now preview the new Manage Releases page in the Developer Console, giving you more control over your APKs and releases.
  Upcoming Developer Sentiment Survey: Keep an eye out for our bi-annual sentiment survey. This is your chance to share feedback that will help us improve our tools and efforts to work with the developer community.

Android: Choice at every turn

Google has responded to a Statement of Objections filed by the European Commission on the Android ecosystem. Check how our compatibility efforts help you reach users across thousands of different devices.


The latest from Firebase

  Catch up with the Firebase Dev Summit announcements.
  Announcing Firebase Cloud Messaging for Web (joining Android, iOS, and Chrome).
  Firebase Remote Config can now deliver customized content based on user properties.
  Firebase Authentication now supports Twitter and Instagram.
  Automated daily backups are available for the Firebase Database.
  Some updated Firebase libraries.
  Share how Firebase is helping you build high-quality apps and you could win a trip to Google I/O 2017.

Developers share their tips for success

  How Readfeed made the most of Early Access.
  Sparkpeople uses Firebase to achieve a 35 percent higher install-to-registration rate for newly acquired users. Download PDF.
  How health & fitness apps can use automation, personalization, and insights to shape up.
  drupe and Noom increase active daily users and revenue by going global.
  The Economist increases their star rating by asking engaged readers to rate & review.
  Expressen Sports increases content consumption with better onboarding.
  Lifesum doubles user retention with Google Fit integration.

Design is never done

  Announcing a new suite of tools to help designers create more inspiring results faster.
  Discover Material Design's new home.
  Be inspired by the Material Design Awards 2016.
  Get tips and ideas for using motion to bring digital products to life.

No-nonsense guide to native ads

AdMob’s latest eBook shows you how native ads integrate beautifully into the UI of your app. Learn how to optimize user engagement and overall app quality, so you can improve revenue.


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The Google Play Team


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