NEWSLETTER / OCTOBER 2016

 

Android Studio 2.2 now available

With 20+ new features, Android Studio 2.2 focuses on speed and smarts, including a new Layout Editor, expanded code analysis and support for Android 7.0 Nougat.

 

Featured Videos

 

Papumba grows revenue by localizing its family titles

hutch

PicMix reaches global audience on Google Play

veewo

10 tips to stay on the right side of Google Play policy

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Install metrics reporting updated

The Current installs by device and Current installs by user reports on the Google Play Developer Console are being replaced with the new Installs on active devices report. This will help you align better with other analytics tools and ensures you’re getting accurate engagement rates.

 
 
 

Family section drives developer success

Since the Family section launched on Google Play over a year ago, it has helped many developers grow their family-friendly app businesses. To achieve similar success:

 
  Use beta tests to ensure app quality.
 
  Follow the tablet quality guidelines.
 
  Include a video in your store listing.
 
  Use store listing experiments.
 
  Create a developer page.
 

For more, check out the Family Playbook on Google Play.

 
 
 

Image-based ads for
Designed for Families apps

Developers in the Designed for Families (DFF) program are now eligible to show image ads from other DFF developers in their apps with AdMob.
Sign up and request a consultation to learn how you can improve overall ad revenue and performance.

 
 
 

The latest from Firebase

  Register to watch the inaugural Firebase Dev Summit, taking place November 7 in Berlin, Germany.
 
  Understand user life-cycles with Pirate Metrics and how to use Firebase features, from acquisition to revenue generation.
 
  Tune in every Wednesday at noon PST to #AskFirebase, a YouTube show answering Firebase questions.
 
 
 

Firebase case studies

  Hitwe analyzes AdWords performance and user behavior using Firebase, then delivers optimized push-notification campaigns. Download PDF.
 
  Sparkpeople uses Firebase to achieve a 35 percent higher install-to-registration rate for newly acquired users. Download PDF.
 
  Bible JFA Online achieves 10 percent revenue increase with acquisition campaigns driven by data managed in Firebase. Download PDF.
 
  Geekie Games lowers acquisition costs by 50 percent using Firebase to track in-app conversions across all channels. Download PDF.
 
 
 

Learn how to build for billions of users

Building for billions is your hub for information on how to address the technical, design, and distribution challenges of getting your app or game into the hands of new smartphone users around the world. Check out the Building for billions playbook and technical advice.

 
 
 

WayfairView simplifies shopping with Tango

The Wayfair team uses the power of Tango to help shoppers visualize furniture in their home and build confidence in their purchases. Learn how Tango helps power new AR shopping experiences.

 
 
 

Earn more with AdMob’s
native ads

  Ensure users stay engaged with native ads beautifully integrated into the natural app experience.
 
  Optimize native ad performance in your apps by running experiments and A/B tests.
 
  With native ads, SmartApps India experienced a 55 percent growth in revenue while maintaining a positive user experience.
 
 
 

Indie Games Festival winners

From the 30 finalists three winners emerged, representing the best new indie games on the Play store. The winners are bit bit blocks, Numbo Jumbo and Orbit - Playing with Gravity.

 
 
 

Coming soon: Indie Games Contest

This contest will reward the best indie talent from several European countries with prizes and showcases that will help get your game noticed by industry experts and players worldwide. Sign up for more details as they are announced.

 
 
 

Firebase Developer Summit

Register now to join us in person or online on November 7 in Berlin for the inaugural Firebase Dev Summit. Connect with Firebase engineers for a day of technical content, codelabs, demos and new product launches.

 
 
 

One-on-one consultation with Google PDC team at Campus Seoul

Meet the Play Developer Console PM team on November 2 to get one-on-one consultations and grow your app.

 
 
 

Elex Wireless builds successful games using ratings and reviews

See how the developer of popular titles, including Clash of Kings, uses the Google Play Developer Console Ratings & Reviews and localization tools to build successful games for players around the world.

 
 
 

Elex Wireless builds successful games using ratings and reviews

See how the developer of popular titles, including Clash of Kings, uses the Google Play Developer Console Ratings & Reviews and localization tools to build successful games for players around the world.

 
 

Get the Playbook app

Stay up to date with features and best practices to help you grow a successful business on Google Play.

 
 

Thanks for tuning in,

The Google Play Team

 
   
 

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