NEWSLETTER / AUGUST 2016

 

New opportunities for apps on Chromebooks

At Google I/O 2016, we announced that Google Play would be launching on Chromebooks. Find out how you can improve the Chromebook experience for your Android apps.

 

Featured Videos

 

Hole19 improves user retention with Android Wear

SGN

Culture Alley reaches millions in emerging markets

DJiT

StoryToys finds success with the Family section on Play

Wego
 
 
 

New in the Google Play Developer Console

  You can now add translations for Hong Kong Chinese (zh-HK) and Indian English (en-IN) to your app listings. Learn more.
 
  New and renamed app categories make it easier for users to find your apps. Learn more.
 
  New algorithm reduces app updates’ size. Learn more.
 
  Discover how pricing templates and rounding can help simplify app distribution.
 
 
 
 

New translation service features

In the Google Play Developer Console you can now get:

  Information on the top languages and countries installing apps in the same app category as yours.
 
  Percentage of user installs by language. Further information to help inform your go-to-market plans for these countries.
 
 
 
 

Updated Google Play Developer Console app

Updates include:

 
  Notifications about new reviews, such as when an app gets a one star review.
 
  Apply filters to the reviews list.
 
  Monitor and apply Store Listing Experiment results.
 
  Increase the percentage of a staged rollout.
 
  Halt a bad staged rollout.
 
 
 
 

Latest success stories

  Money Forward improves user engagement and security.
 
  News publisher Aftenposten increases retention with an onboarding flow that helps users manage their notifications.
 
  El Mundo improves their Play Store rating and user retention by applying material design.
 
  Segundamano grows 270 percent year-over-year on the Android platform through material design and notifications.
 
  Tapps Games increases installs by more than 20 percent using Store Listing Experiments.
 
  Witch Puzzle achieves 98 percent of its international installs on Android.
 
 
 

Google Play | CONNECT in Tokyo

Taking place on September 14, in the week of Tokyo Game Show, Google Play Connect will bring together global game developers and local service providers to explore potential collaboration.

 
 
 

Apps and Games in Arabic

Localize your title in Arabic to participate in our ‘Apps and Games in Arabic’ campaign on Google Play in November 2016. See the requirements and confirm your participation using the nomination form by September 1.

 
 
 

Build better apps with Firebase

  Learn how to build Android apps with React Native using the Firebase 3.1.0 SDK.
 
  Read our five tips for Firebase storage.
 
  Learn about the Realtime Database and Firebase Invites.
 
  Watch #AskFirebase, the YouTube show that answers your Firebase questions. Send your queries to #AskFirebase, then tune in every Wednesday at noon PST.
 
 
 

New AdMob Campaigns ad features to house campaigns

With more features to help you cross-promote your apps, such as HTML5 and Video CTD ads, the new AdMob Campaigns tab now enables you to manage direct sold campaigns — all in one place.

Maximizing revenue with rewarded mediation

Rewarded video ads are today’s hottest ad format for engaging with app users and gamers.You can easily load and display them using the Mobile Ads SDK, helping you drive more revenue.

 
 

Get the Playbook app

Stay up to date with features and best practices to help you grow a successful business on Google Play.

 
 

Thanks for tuning in,

The Google Play Team

 
   
 

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