Firebase expands to a platform of 15 features and integrations designed to help you develop your app, grow a user base, and earn money. At the heart of Firebase is Google Analytics, a free and unlimited analytics solution.
Improvements to beta testing - Users can now find and opt-in to open beta tests on the Play Store. There’s also a new Early Access section showcasing handpicked beta tests.
Pre-launch report - Receive a summary of issues found on a wide range of devices when alpha or beta testing your app on Firebase Test Lab for Android.
Improvements to Google Play reviews - Gather insights from reviews with benchmarks and topics. Reply from your own customer support solution, or popular platforms such as Zendesk and Conversocial, thanks to the new Reply to Reviews API.
User acquisition and conversion - See user acquisition data by country and, soon, benchmarks compared to similar apps.
Pricing templates and price rounding - The Developer Console will now automatically round prices to local conventions and you can use templates to set prices in bulk.
We'll soon be launching Google Play Family Library, where users can share purchased apps on Google Play. We've updated the Developer Distribution Agreement to support this service. By default, users can add paid apps to Family Library if the apps are purchased after the DDA update takes effect on July 2nd, 2016. Make sure you opt-in your apps to allow your customers to share previous purchases as well.
Tell us what you want to hear about at Playtime events
We'd love to know what topics you want us to cover at our upcoming Google Play Playtime events. Whether you'll be joining us or catching the recordings, vote for your favourite topics or suggest new ones by 15 June.